Product Marketer

Summary

Join Figment, a leading provider of Web3 blockchain infrastructure solutions, as a Product Marketer. You will play a key role in developing and executing marketing strategies to position Figment's products effectively. Collaborating with product, sales, and customer support teams, you will create compelling marketing materials, including product documentation, presentations, videos, and go-to-market strategies. This role requires both creative and analytical skills to maximize product impact. Figment offers a 100% remote-first environment with competitive benefits, including extended health benefits, generous PTO, a home office stipend, and a yearly learning and development budget. The ideal candidate will have 3-5 years of experience in product marketing, preferably in SaaS or blockchain, and exceptional communication and project management skills.

Requirements

• 3-5 years of experience in product marketing, preferably in SaaS, blockchain, or a technology-driven industry
• Proven ability to develop effective product positioning, messaging, and marketing materials
• Experience collaborating with cross-functional teams, including product, sales, and support
• Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts
• Strong project management and organizational abilities to handle multiple priorities effectively
• Creative and analytical thinking to craft compelling stories and measure the impact of campaigns

Responsibilities

• Define and articulate the value proposition for Figment’s products and services, ensuring alignment with customer needs
• Create consistent and impactful messaging frameworks that highlight Figment’s unique advantages
• Conduct market and competitive research to identify opportunities and refine positioning
• Develop and maintain product marketing assets, including: Product documentation and user guides
• Develop and maintain product marketing assets, including: Presentations, FAQs, and one-pagers for sales enablement
• Develop and maintain product marketing assets, including: Explainer videos, webinars, and onboarding materials for customers
• Develop and maintain product marketing assets, including: Case studies and ROI calculators
• Collaborate with demand generation teams to create content for campaigns, including blog posts, white papers, and social media assets
• Partner with product and marketing teams to plan and execute product launches, ensuring all stakeholders are aligned and prepared
• Develop campaigns to drive awareness, adoption, and engagement for new and existing products
• Monitor and analyze product adoption rates and feedback to adjust strategies as needed
• Work closely with the sales team to create tools and training materials that help close deals effectively
• Support customer success by producing educational resources to address common questions and improve customer experience
• Provide ongoing training to internal teams on product updates, new features, and key benefits
• Measure the effectiveness of product marketing initiatives (e.g., adoption rates, customer satisfaction, and campaign performance)
• Use data and customer feedback to refine messaging, materials, and product positioning

Preferred Qualifications

• Familiarity with blockchain, staking, and institutional use cases
• Understanding of customer personas, segmentation, and buyer journey mapping

Benefits

• 100% remote-first environment
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days
• Extended company-paid health benefits that kick in day one
• Best in class parental leave and flexible arrangements
• A home office stipend to create a space that you enjoy working in
• Monthly Wifi reimbursement
• A yearly Learning & Development budget
• 401K (US) or RRSP match (Canada)
• Stock Options in the company
• A competitive bonus (based on company performance) that is distributed bi-annually
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!