Product Marketing Manager

Summary

Join Fivetran's Product + Portfolio Marketing team as a Product Marketing Manager and contribute to the company's mission of simplifying data access. You will play a key role in aligning marketing efforts with customer needs and market trends within the data and analytics industry. Responsibilities include creating compelling marketing content, developing and executing go-to-market strategies, conducting market research, and collaborating with cross-functional teams. This full-time position can be based in Oakland, CA, Denver, CO, or remotely within the US. The ideal candidate possesses strong communication, project management, and data industry knowledge. Fivetran offers a competitive salary and a comprehensive benefits package.

Requirements

• 2+ years of experience in product marketing, technical marketing, or a related field
• 2+ years of experience in data and analytics, or B2B SaaS
• Strong written and verbal communication skills: Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging for diverse audiences
• Content & messaging creation expertise: Strong writing, editing, and storytelling skills with the ability to translate technical concepts for different audiences
• Highly-organized with an excellent project management track record: Ability to juggle multiple priorities and execute marketing campaigns with clear deliverables and timelines
• Experience working with multiple different teams: Experience working with Product, Sales, Marketing and other teams to execute initiatives and work effectively
• A customer-centric approach to marketing: A deep understanding of customer needs and a passion for delivering exceptional customer experiences

Responsibilities

• Create and edit compelling marketing content including blogs, datasheets, presentations, and customer-facing materials that clearly communicates Fivetran’s value
• Write and edit product launch materials, ensuring messaging resonates with both technical and non-technical audiences
• Support Content team on developing product thought leadership and educational efforts with content for channels like our webpages, social accounts, and speaking engagements
• Develop/support the development of and execute comprehensive go-to-market plans for new product launches, ensuring we hit our product adoption and marketing pipeline goals
• Ensure alignment with stakeholders across Marketing, Sales, Product, Enablement so that everyone is effectively executing against the launch timeline
• Lead/support research efforts on market trends, customer needs, and product capabilities to refine product positioning and messaging
• Work closely with Product and Field Sales teams to understand features and use cases
• Incorporate findings into content like case studies, pitch decks, and sales enablement
• Analyze product launch and campaign performance and do research to shape go-to-market strategies
• Partner closely with Product Managers to understand product features, roadmap, and target use cases, translating technical details into clear and compelling marketing messages
• Work closely with Demand Generation, Regional Marketing, and Account-Based Marketing to develop the strategy behind individual marketing campaigns and events and ensure alignment with business goals and PMM research
• Collaborate with Partner Marketing to drive impactful co-marketing initiatives with tech partners like webinars, hands-on labs, and event content
• Support sellers and sales enablement with enablement content to help position and sell Fivetran effectively
• Develop and manage quarterly marketing plans, defining goals, timelines, and key deliverables
• Lead/support GTM activities for product launches, ensuring effective communication and execution
• Track and analyze campaign performance, refining strategies based on results
• Regardless of the stakeholder, proactively communicate key milestones and deliverables across teams to ensure seamless execution

Preferred Qualifications

Data industry knowledge: Familiarity with data integration, cloud platforms, and analytics trends is desired

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents