Product Marketing Analyst

Summary

Join Boomi as a Product Marketing Analyst and help shape the marketing strategies for Boomi AI and the Boomi Enterprise Platform. You will craft compelling positioning and messaging, create customer-facing assets, support marketing programs, conduct competitive analysis, and collaborate with product management. This role requires a Bachelor's degree, 2+ years of relevant experience in enterprise software/SaaS with an AI focus, strong analytical and communication skills, and the ability to work collaboratively. The ideal candidate will have experience with iPaaS or AI vendors. The position offers a competitive salary range (72,000 - 100,000 CAD annually + bonus) and is remote-friendly.

Requirements

• Bachelor's degree in marketing, communications, or other related programs
• 2+ years of product marketing, solution marketing, or product management experience in the enterprise software/SaaS space with an emphasis on AI
• Demonstrated ability to understand and market technology products to a technical and business audience
• Well-developed analytical skills and experience with market research, competitive analysis, and marketing metrics
• Advanced verbal & written communication skills, able to craft compelling stories and articulate complex technical details and concepts in a clear, concise manner
• Ability to work collaboratively across teams, including product management, sales, and customer success

Responsibilities

• Craft compelling, differentiated positioning and messaging by developing deep insights into target buyers and their needs
• Produce high-quality customer-facing assets, including presentations, datasheets, case studies, videos, and demos, to skillfully communicate the value of our solutions to potential buyers
• Support the execution of marketing programs and sales enablement
• Conduct competitive analysis to identify opportunities for growth and differentiation
• Collaborate with product management to drive launches and act as the voice of the buyer to help influence roadmap decisions
• Present at customer-facing physical events and webinars as a subject matter expert

Preferred Qualifications

Experience working for an iPaaS or AI vendor

Benefits

• The base compensation for this position in Vancouver, B.C. ranges between 72,000 - 100,000 CAD annually + applicable bonus
• This position is remote-friendly