MachineFi Lab is hiring a
Product Marketing Analyst

Summary

The job is for a Product Marketing Analyst at MachineFi Lab. The role involves driving KPIs, managing and creating content for social media, reporting on success metrics, creating product website content, and executing on the SEO strategy. The candidate should have 2 years of marketing experience, 1 year of social media marketing communications, strong interest in the crypto space, ability to communicate product changes effectively, and ability to work with the product team.

Requirements

• 2 years of marketing experience (product or general marketing)
• 1 year of social media marketing communications
• Ability to sympathize with product users
• Ability to communicate product changes to customers in an understandable and effective way through website content, social media posts, blog posts, and youtube content
• Ability to write product marketing material with the product brand strategy/voice in an eloquent and articulate manner
• Ability to review, monitor, and report on success metrics of outbound communication
• Ability to work with product team to optimize outreach of outbound communication based on success metrics
• Ability to work with product team to execute on SEO for suite of products
• Ability to monitor and report on product KPIs

Responsibilities

• Drive KPIs of each product within the suite
• Manage and create content for product social media accounts
• Create product related blog posts, twitter posts, youtube videos
• Report to the product team on success metrics of outbound product marketing communications
• Work with product management to optimize marketing outreach
• Create product website content and execute on the SEO strategy developed with product management

Preferred Qualifications

Strong interest in the crypto space