Product Marketing Business Analyst

Summary

Join Brightcove as a Business Analyst to support go-to-market efforts. Reporting to the VP of Product Strategy, you will collaborate with Product Management and Marketing teams. Your responsibilities include developing business plans, conducting strategic pricing analysis, and analyzing product usage data. You will present findings to drive appropriate actions. A strong understanding of SaaS business models and proficiency in Excel/Google Sheets are essential. This role requires excellent communication and collaboration skills within a fast-paced environment.

Requirements

• BS/MS in Business or related fields
• Basic understanding of SaaS business models, direct-sales go-to-market models, and financial performance
• 2+ years in a business analyst position
• Ability to perform analysis in excel/google sheets (including: business modeling, statistics, forecasting, ROI calculations, and model sensitivity testing)
• Ability to prepare concise written and visual communications of complex data analysis to be easily understood by a wide range of stakeholders including senior management
• Works effectively and collaboratively with all levels of management
• Ability to work in a fast-paced, global environment with multiple priorities that require strong project management and decision making skills

Responsibilities

• Develop individual business cases in coordination with VP Strategy to support major initiatives (product roadmap, go-to-market, and other strategic initiatives)
• Work in collaboration with Product Management to create a succinct summary of the business plan (typically lean canvas format) including cost structures
• Work with Product Marketing and Pricing to model pro-forma bookings/revenue
• Model the unit economics CAC/LTV in collaboration with Marketing to assess the profitability of growth initiatives
• Model the upside/downside risks that can be used to roll up to a growth plan
• Recommend KPIs that could be used as business targets by Product and go-to-market teams
• Model customer return on investment for products with business-oriented value propositions (e.g. savings from more efficient video encoding)
• Work with Market Insights teammates to model market sizes and attach rates
• Conduct strategic pricing analysis projects to help build pricing for new products
• Work with the Business Intelligence and Product teams to leverage product usage data to ground modeling assumptions for product-oriented business cases
• Calculate ratios to measure value (e.g. revenue per viewing minute, revenue per video)
• Analyze aggregate product usage trends and provide insights that can be used for product and go-to-market decisions as well as for externally-published industry reports

Preferred Qualifications

• Experience video streaming industry is a plus
• Experience with data queries and tools: SQL, Python, and BigQuery

Benefits

• Unlimited paid time off
• 401(K) matching
• Health insurance (medical, dental, and vision)
• Generous employer Health Savings Account (HSA) contributions
• Tuition reimbursement
• 100% paid parental leave
• Bonus or commission
• Brightcove stock