Remote Senior Product Analyst, Marketing Analytics

Summary

Join Tide in their mission to empower small businesses and help them save time and money as a Senior Insights Analyst.

Requirements

• Experience working in Marketing Analytics with a focus on Subscriptions, Customer Engagement, Customer Lifecycle, Cross Sell, Up Sell, Segmentation, etc
• Experience working in a product/ SaaS company working alongside Product Marketing Managers is highly desirable
• Strong ownership mindset and are always eager to see the impact of your work
• Comfortable in leading and solving vague and ambiguous problems independently
• Good communication skills and the ability to explain basic statistical concepts to business users
• Good SQL/Python Proficiency
• A track record of delivering insight and actionable recommendations in an analytical role
• Ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
• Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions
• Ability to deal with ambiguity and competing objectives in a fast paced environment
• Solid grounding in statistics and experimentation methodologies

Responsibilities

• Influence our marketing strategies especially in the Subscription business driven by powerful insights
• Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Partner with Product teams to build KPIs for new product launches and monitor performance of existing products
• Using your SQL/Python expertise to interrogate our data to solve key business problems
• Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working
• Democratising insights by helping stakeholders with the self serve dashboards
• Assessing opportunities, understanding behaviour, testing hypotheses with data analysis
• Communicate segmentation analysis, relevant trends and campaign performances (including SLA’s & KPI’s) to internal as well as external stakeholders and across the business
• Forecasting through Uncertainty/Sensitivity testing and scenario planning to create data-driven performance from historic and current data
• Presenting data in a clear and easy to comprehend manner, using visualisation tools(Looker)

Benefits

Flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams