Product Marketing Expert

Summary

Join ReSource Pro as a Temporary Integrations Marketing Consultant until June 2025! Lead the integration of acquired entities into ReSource Pro's go-to-market strategies. Develop and implement comprehensive marketing strategies, creating engaging content and managing campaigns across various channels. Collaborate with cross-functional teams to ensure cohesive messaging and achieve business objectives. This remote position requires 7+ years of B2B marketing experience and proven expertise in digital strategies. The role offers a competitive salary, benefits, and bonus eligibility. Apply today to begin the interview process!

Requirements

• 7+ years of experience with B2B Marketing
• 5+ years of experience managing and executing content and digital strategies
• Proven experience with WordPress, Figma, Wrike, and Salesforce
• Excellent organizational, communication, and time-management skills
• Strong analytical and problem-solving abilities
• Strategic thinking/planning skills with a proven track record of executing high-impact, results-oriented integrated marketing campaigns
• Excellent content creation and deployment skills including management of marketing team inputs
• Ability to juggle multiple projects and priorities, aligning outputs to strategies and KPIs
• Ability to work in a fast-paced, dynamic, and matrixed environment

Responsibilities

• Develop and implement comprehensive, integrated in-person and digital marketing strategies to achieve business goals and objectives
• Create and implement marketing campaigns that support business development and growth within the acquired company
• Write and guide creatives to finesse any assets developed and create meaningful campaigns each quarter, to achieve quarterly goals
• Collaborate across the marketing team to create and implement marketing campaigns
• Execute a digital customer journey that has clear calls to action and is built to convert audiences
• Implement campaigns across various channels including search engines, social media, sponsorship, affiliate programs, ABM, events, etc
• Ensure messaging and initiatives tie together in a customer-centric way, managing assets and campaigns go to market timings and delivery in a way that puts understanding and cohesiveness first
• Work with Brand and Digital teams to transition acquired company into ReSource Pro, both online and in-person
• Create engaging content both written and design, for digital channels- website, blog posts, social media, and email campaigns

Preferred Qualifications

• Insurance industry experience
• Strong project management skill with ability to manage multiple deadlines with high attention to detail – Wrike or similar project mgmt. tool experience
• Experience working with and managing cross functional projects, strong influencing skills with the ability to motivate and drive best practices to obtain results and meet deadlines

Benefits

• Annual bonus eligibility
• Benefits
• Other opportunities at ReSource Pro
• Part-Time Benefits Eligibility
• Innovation focused work environment that promotes collaboration
• Opportunity to contribute to the future of a growing, global organization