Product Marketer

Summary

Join our fast-paced, 100% remote data consulting company as a B2B Product Marketer. Reporting to the Marketing lead, you will be responsible for planning and executing multi-channel marketing campaigns, managing lead generation activities, and collaborating with sales to build a strong pipeline. You will analyze campaign performance, identify areas for improvement, and maintain data integrity in the CRM. This role requires a Bachelor's degree in marketing or a related field, 4+ years of experience in marketing operations, and strong technical and soft skills. We offer a competitive salary, a collaborative work environment, and a work-life balance.

Requirements

• Bachelor's degree in marketing/business or a related field
• 4+ years of experience in marketing operations
• Strong research skills and ability to interpret prospect data effectively
• Good understanding of CRM systems, basic B2B marketing, and sales processes
• Good understanding LinkedIn Sales Navigator, SMS tools, Email marketing tools
• Ability to manage LinkedIn campaigns, bulk email, and SMS marketing
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, SendGrid) and CRM platforms (e.g., Salesforce, Zoho)
• Knowledge of email deliverability best practices, including list segmentation, email authentication (e.g., DKIM, SPF), and avoiding spam triggers
• Entrepreneurial spirit and self-motivation
• Strong communication skills (both verbal and written)
• Ability to read between the lines and understand underlying prospects' needs
• Smart, resourceful, and comfortable taking constructive feedback
• Willingness to go beyond assigned tasks to contribute to growth
• Flexible work hours

Responsibilities

• Design, launch, and manage multi-channel campaigns (LinkedIn, email, etc.) to generate marketing-qualified leads (MQLs) aligned with sales objectives
• Identify, research, and refine Ideal Customer Profiles (ICPs) for effective prospecting and lead generation, ensuring alignment with the sales team
• Collaborate with the marketing lead to craft tailored messaging, understanding audience pain points and intent to maximize engagement
• Resolve technical challenges related to campaign tools like LinkedIn Helper, email marketing platforms, and ensure smooth execution
• Monitor and optimize email deliverability metrics (open rate, click rate, IP health, etc.) using tools/relevant platforms
• Act as a bridge between strategy and sales, working within the marketing team and collaborating with the sales team to ensure seamless pipeline development
• Analyze campaign performance, generate insights, and implement data-driven strategies to improve lead quality and pipeline efficiency
• Maintain and manage campaign tools, ensuring they’re optimized for best results and aligned with broader marketing goals
• Managed and maintained data integrity in CRM to track prospects and keep records updated

Preferred Qualifications

• Experience working with startups and remote environments
• Exposure to B2B SaaS/Fintech/Data Solutions marketing and sales

Benefits

• Rapidly Growing Company
• Awesome work culture
• Learn From Experts
• Work-life Balance
• Competitive Salary
• No Hierarchy
• Highly Collaborative work environment
• Executive Presence
• End to End Problem Solving
• 50%+ Tax Benefit
• 100% Remote Company