Product Marketing Intern

Summary

Join Precisely's Summer Internship Program as a Product Marketing Intern for a paid, part-time, 10-week remote opportunity (June 9th - August 15th) in the United States. You will contribute to aligning content strategy with key personas across the customer lifecycle. This hands-on role involves content analysis, persona alignment, and gap identification to enhance customer engagement. You will work closely with the Product Marketing team and other cross-functional teams. The internship is open to rising junior and senior undergraduate students graduating after August 2025. This role offers valuable experience in a tech company setting and networking opportunities.

Requirements

• Precisely's internship program is for rising junior and senior undergraduate students set to graduate after August 2025
• Ability to audit and categorize marketing content based on target personas and customer journey stages
• Strong data analysis capabilities to identify content gaps, optimize marketing assets, and align content strategy with business goals
• Excellent verbal and written communication skills, with the ability to present insights and recommendations at an executive level
• Ability to assess content effectiveness, identify opportunities for improvement, and propose actionable recommendations
• Strong ability to prioritize multiple tasks in a fast-paced environment while maintaining attention to detail
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for content reporting and presentations

Responsibilities

• Create a detailed inventory of existing product marketing content, classifying each asset by target persona, product segment alignment, and funnel stage
• Analyze how well current content aligns with persona needs, pain points, and different stages of the customer journey, identifying areas for improvement
• Summarize key insights in a final presentation, offering data-driven recommendations for optimizing content alignment with personas and buyer journey phases
• Develop guidelines or a structured methodology to ensure ongoing content evaluations align with marketing goals and customer needs
• Assist in repurposing existing content, suggesting enhancements, or identifying new content opportunities to strengthen customer engagement
• Work closely with product marketing, content strategy, and demand generation teams to implement recommendations and improve content effectiveness
• Compile findings into structured reports and dashboards to track content performance, engagement, and effectiveness across different personas and funnel stages

Preferred Qualifications

• Familiarity with CRM platforms, SEO tools, and Tableau for content tracking and optimization is a plus
• Knowledge of content marketing principles, engagement strategies, and funnel-based content targeting in B2B environments is a plus

Benefits

• Valuable experience related to the degree you are pursuing
• Hands on experience at an established tech company
• Networking opportunities with company leaders around the globe
• Experience working with cross functional teams