Product Marketing Manager

Summary

Join Fundraise Up, a company reimagining fundraising platforms, as a Product Marketing Manager. Build and own the Market & Competitive Intelligence function, becoming the go-to expert on competitors and customer decision drivers. Lead structured conversations with nonprofit leaders to understand their needs and challenges. Analyze decision-making processes and procurement cycles. Create and scale a "Voice of the Market" program. Build and maintain a competitive intelligence program, delivering insights to leadership, sales, product, and customer success teams. Influence product, positioning, and go-to-market decisions using data and customer insights. This is a foundational role ideal for someone who thrives at the intersection of market analysis, customer empathy, and go-to-market strategy.

Requirements

• 5+ years in product marketing, customer research, competitive intelligence, or strategy - preferably in B2B SaaS
• Experience interviewing senior decision-makers and synthesizing insights into business impact
• Strong understanding of competitive research tools and frameworks
• Excellent storytelling, writing, and internal communication skills - you can present insights clearly to execs and product teams alike
• Proven track record influencing product, positioning, or go-to-market decisions using data and voice of customer

Responsibilities

• Lead structured conversations with current and future customers (directors, VPs, CMOs, CDOs, CTOs at nonprofits) to uncover key buying drivers, pain points, and unmet needs
• Create and scale a “Voice of the Market” program: regular interviews, surveys, customer panels, and feedback loops
• Analyze decision-making processes, procurement cycles, and how enterprise nonprofits select partners
• Partner with Sales and Product to evaluate threats and opportunities from new market entrants
• Own and regularly update persona insights and buyer journey maps
• Build and maintain our competitive intelligence program: tracking features, GTM strategies, messaging, and customer sentiment
• Create and scale battlecards, objection-handling tools, competitive briefs, and internal enablement assets
• Deliver ongoing win/loss narratives in partnership with Sales and RevOps
• Monitor analyst reports, peer reviews, and social signals to synthesize emerging competitive threats or positioning shifts
• Deliver monthly Market & Competitive Briefings to leadership, Sales, Product, and Customer Success
• Work closely with Content, Revenue Marketing, and Sales Enablement to activate your findings into campaigns and sales tools
• Act as the internal subject matter expert on what nonprofit fundraising teams are thinking, buying, fearing, and needing

Preferred Qualifications

Background in NPO/GovTech, or experience marketing to fundraising, MarTech, or FinTech buyers

Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family
• FSA Spending Account
• Remote or Hybrid work. Our teams are spread globally
• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days
• 401(k) plan with company match
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D
• Paid parental leave (12/6 weeks)