Senior Director, Product Marketing

Summary

Join Upwork as a Sr Director, Product Marketing and lead the development and execution of innovative product marketing strategies. You will build and mentor a high-performing team, collaborating with various departments to achieve business objectives. Responsibilities include crafting compelling narratives, defining KPIs, leading customer segmentation, and advocating for customer needs. The ideal candidate possesses proven experience leading product marketing teams, exceptional data-driven marketing skills, strong communication abilities, and a deep understanding of customer-centric practices. Upwork offers a remote-first work environment with comprehensive benefits, including medical coverage, unlimited PTO, a 401(k) plan, paid parental leave, and an Employee Stock Purchase Plan. This role offers the chance to shape how businesses and professionals connect through Upwork's AI-driven marketplace.

Requirements

• Proven experience leading high-performing product marketing teams in a fast-paced, cross-functional environment
• Exceptional ability to develop and execute data-driven marketing strategies that drive measurable business impact
• Strong storytelling, communication, and influencing skills, with the ability to align diverse stakeholders around a common vision
• Deep understanding of customer-centric marketing practices, and a passion for building exceptional customer experiences
• Demonstrated track record of operating with a growth mindset, embracing innovation, and balancing long-term strategic thinking with short-term execution

Responsibilities

• Develop and execute the overall product marketing strategy to drive product adoption, revenue growth, and customer satisfaction across multiple business units
• Build, lead, and mentor a high-performing product marketing team, ensuring alignment with Upwork’s strategic goals and commitment to excellence
• Partner closely with product management, UX, analytics, finance, and marketing channel teams to define audiences, go-to-market strategies, positioning, messaging, and product launch plans
• Craft compelling narratives and differentiated value propositions grounded in customer insights and competitive intelligence
• Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives, using data to optimize strategies and programs
• Lead customer segmentation, persona development, and journey mapping initiatives to ensure deep alignment between product offerings and market needs
• Advocate for customer needs internally and champion novel strategies to simplify user experiences and drive business outcomes
• Drive cross-channel GTM that can deliver on customer acquisition and build word-of-mouth, partnering with product to ensure we're meeting the market

Benefits

• Comprehensive medical coverage for you and your family
• Unlimited PTO
• A 401(k) plan with matching
• 12 weeks of paid parental leave
• An Employee Stock Purchase Plan