Product Marketing Lead

Summary

Join Ambrook, a Series A startup focused on sustainable finance for family-run businesses, as their founding Product Marketing Lead. You will be responsible for building the marketing machine to scale the company to 8-figure ARR and beyond. This role requires a deep understanding of market analysis, customer segmentation, and compelling storytelling. You will own product positioning, messaging, and go-to-market strategy, teaching best practices to cross-functional teams, and learning the intricacies of agrifinance and climate tech. Ambrook offers a competitive salary and benefits package, including health insurance, 401k matching, flexible vacation and work hours, and stipends for remote work, wellness, and professional development.

Requirements

• Proven experience owning and hitting aggressive product marketing and adoption targets
• Experience developing compelling product messaging that resonates with customers in similar verticals
• Systems thinker who can discern the signal from the noise and understand anything from macro market trends to how changes to one part of the user journey may affect another
• Organized thinker and communicator; detail-oriented
• Experience building product marketing functions in ambiguous, high-growth situations, especially in the transition from pre- to post-hypergrowth
• Competency with customer research methodologies and product analytics tools

Responsibilities

• Own: Product positioning, messaging, and related go-to-market strategy that resonates with our target audience of farmers and ranchers, and eventually many kinds of family-run businesses along the American industrial supply chain
• Teach: Product marketing best practices to cross-functional peers, empowering engineers, designers, and sales team members to effectively communicate our value proposition
• Learn: Ins and outs of building an agrifinance and climate tech company, including the nitty gritty of agricultural bookkeeping, the larger farm finance ecosystem, and natural resource management / ESG tie-ins
• Familiarize yourself with Ambrook's product and our research notes and recording repository from user onboarding calls and customer discovery interviews
• Embed yourself deeply in understanding the state of farm accounting and finance, building (1) a strong intuition about customer needs and audience segmentation and (2) competitive intelligence for how Ambrook is and could be positioned in the market
• Gain deep familiarity with the sales cycle and customer journey across each of our customer segments, identifying collateral and content gaps. Audit and improve our workflows for producing product collateral, case studies, and other customer-facing content
• Take over our product messaging framework, ensuring it effectively communicates our value to different customer segments
• Take over and improve our existing product-market fit dashboards and report out on key adoption metrics
• Establish deep relationships with your team and cross-functional peers
• Manage end-to-end product launch planning, execution, and measurement, including when we roll out features to beta testers to get feedback
• Develop compelling customer stories and case studies that demonstrate Ambrook's impact on financial and environmental sustainability, clearly articulating the ROI of Ambrook’s product to each customer segment relative to their status quo
• Partner with engineering to build clearer feature adoption tracking and user feedback frameworks to focus our development on highest-impact capabilities
• Drive a significant increase in product signup and activation rates, implementing best practices from other high-growth startups
• Write about your experience and how you improved Ambrook's positioning, processes, and team culture in a post on Ambrook's company blog

Preferred Qualifications

• Experience working in American industry – ag, trucking, construction, etc
• Experience in fintech

Benefits

• Competitive salary
• Health insurance
• 401(k) with matching contribution
• Flexible vacation time
• Flexible work hours
• Work-from-home/remote office stipend, or desk at Ambrook’s NYC office or Denver office
• Wellness stipend
• Professional development stipend