Lead Product Marketing Manager

Summary

Join Deputy, a global SaaS remote-first workforce management company, as their Lead Product Marketing Manager. This critical role involves shaping and executing go-to-market strategies for Deputy's products, focusing on positioning, messaging, and overall success. You will collaborate closely with various teams, including Product, Sales, Customer Success, and Demand Generation, to ensure market resonance and drive adoption and revenue growth. The position demands strong cross-functional collaboration and the ability to influence stakeholders. The ideal candidate is a proactive individual who thrives in a dynamic environment and is results-oriented. This role offers the opportunity to make a significant impact on a company improving the world of work, one shift at a time.

Requirements

• 8+ years of experience in Product Marketing, with at least 2+ years in a senior IC capacity at a B2B SaaS company
• Proven success working in late-stage or growth-stage SaaS environments and comfortable with scaling processes, evolving GTM strategies, and cross-functional complexity
• Deep understanding of enterprise and mid-market SaaS buyers, including personas across IT, Operations, Finance, and HR
• Demonstrated ability to craft and execute GTM strategies for new product launches, feature rollouts, and pricing/packaging changes
• Strong experience in positioning, messaging, and storytelling—able to distill complex product capabilities into clear, differentiated value propositions
• Led or closely partnered on competitive intelligence, market research, and win/loss analysis to inform product and sales strategies
• Experience enabling global sales teams with playbooks, collateral, pitch decks, objection handling, and ROI tools
• Comfortable leading cross-functional pods with Product, Sales, RevOps, and Customer Success—a true strategic partner and operator
• Excellent written and verbal communication skills; able to influence senior stakeholders and drive alignment
• $131,200 - $170,100 a year

Responsibilities

• Own the go-to-market strategy and execution for an assigned product or feature
• Contribute to key company initiatives, including two major product lines
• Partner with Product Management to define launch plans, readiness checklists, and success metrics
• Lead the development of product messaging, positioning, and integrated campaign narratives
• Build and execute launch and marketing plans, aligning channels, timing, and budget to support revenue targets
• Craft audience-specific messaging and create assets such as presentations, customer stories, blogs, and videos
• Collaborate with customer, partner, and demand marketing teams to integrate messaging into acquisition, adoption, and retention programs
• Tailor messaging and content to different buyer personas and decision-makers
• Conduct and support competitive research to drive differentiated positioning
• Partner with Product and Brand teams to ensure messaging reflects Deputy’s broader narrative
• Serve as the primary link between Product Marketing and Product for your product area
• Align with Product Operations, Sales, Customer Success, and Product on timelines, enablement, and launch feedback
• Use customer, market, and product insights to influence roadmap priorities
• Create and maintain sales enablement materials, including battlecards, pitch decks, and FAQs
• Support Sales enablement and onboarding for new product features and value propositions
• Gather feedback from the field to continually refine messaging and tools
• Monitor product adoption and usage metrics post-launch
• Leverage performance data and field insights to improve GTM execution
• Continuously optimize messaging and campaigns based on results and testing

Preferred Qualifications

Hands-on experience with marketing stack tools such as Salesforce, HubSpot/Marketo, Gong, and Pendo/Heap a plus

Benefits

• Ownership in the company via Share Options
• Company match 401k plan
• Comprehensive health benefits
• Commuter reimbursement program
• Flexible remote-first work policy
• Company wide development and coaching