Product Marketing Lead

Summary

Join Cryptio, a leading enterprise-grade crypto back-office platform, as their Product Marketing Lead. You will be instrumental in driving growth by developing and executing go-to-market strategies, refining product positioning, and crafting compelling messaging. This high-impact role requires strong collaboration with product, sales, and marketing teams. You will lead product launches, act as a product advocate, and conduct market analysis. The position demands a strategic mindset, excellent communication skills, and a proven track record of driving revenue. Cryptio offers a remote-first work environment with a comprehensive benefits package.

Requirements

• 3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment
• Must have had experience catering to the US market
• Tangible experience in driving revenue through GTM initiatives
• Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns
• Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done
• Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you
• Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments

Responsibilities

• Build & execute product GTM strategy – Develop and implement structured, repeatable go-to-market strategies that align with business goals, aimed at delivering growth
• Own product positioning & messaging – Craft compelling, value-based product messaging that resonates with our ideal customer profiles (ICPs) and use cases and amplifies our vision in the market
• Lead product launches – Plan and execute impactful product launches, ensuring a seamless market entry that maximises revenue potential
• Be the product advocate - Act as the primary advocate for the product in external-facing engagements, establishing credibility and trust in our products within the crypto accounting space
• Market & competitive analysis – In partnership with the product designer, conduct in-depth research to understand customer needs, industry trends, and the competitive landscape, ensuring our ongoing feedback and optimisation of the product and positioning
• Enable sales & GTM teams – Develop a scalable sales enablement strategy, ensuring the sales team has the tools, resources, and training needed to position the product effectively
• Cross-functional collaboration – Work closely with sales, marketing, product, and customer success teams to align on GTM initiatives, product updates, and messaging
• Measure & optimise – Define KPIs for product marketing success, analyse performance data, and iterate campaigns for continuous improvement
• Mentor junior product marketers - Providing guidance on best practices for positioning, messaging, and GTM strategy, leveling up overall product marketing competence

Preferred Qualifications

Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus

Benefits

• Fully-Remote / Hybrid – The choice is yours!
• 25 Days Paid Holiday + Bank Holidays + Your Birthday Off
• Earn an extra day of annual leave for every year you're at Cryptio
• 4% Pension Contributions towards your future!
• Private Medical & Dental Insurance with Allianz!
• Attractive Maternity and Paternity Policies for your growing family
• Gym Classes or Spa Treatments with ClassPass or gym reimbursement!
• Apple MacBook Pro – The best tech at your fingertips!
• $200 Workplace Budget to create your perfect home office!
• Training and Development Budget – Invest in yourself and grow!