AAPC is hiring a
Product Marketing Manager in Worldwide

Summary

The job is a remote Product Marketing Manager position at AAPC, focusing on Higher Education. The role involves managing partnerships, creating digital marketing materials, and driving enrollment for medical billing & coding bootcamps. The ideal candidate should have previous experience in the higher education space and marketing roles, strong communication skills, and be creative and adaptable.

Requirements

• Strong communication, writing, and editing skills
• A talent to thrive in a fast-paced environment and easily adapt to change
• Proven ability to build and maintain positive relationships
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of business marketing strategies and communication
• Inventive self-starter and multi-tasker; eager to learn and grow, and bring a positive, can-do attitude to the team

Responsibilities

• Oversee the partnership implementation and student enrollment for all medical billing & coding bootcamps
• Manage the creation of B2B and B2B2C digital marketing efforts (including custom landing pages, brochures, digital ads, welcome packets, and any other marketing material)
• Manage the delivery of all marketing pieces to partners and overseeing that we hit enrollment targets for each partner
• Provide valuable insight into the higher education space and influence product, sales, and marketing teams so we can better penetrate this market
• Understands the needs, key drivers, and success metrics from the partner, as well as the importance of driving customer value through connecting each of these customer groups
• Conduct client and student surveys to gain a better understanding of our bootcamp offerings and how we can improve this new service
• Work with AAPC’s Job Services department to connect students with resources for career opportunities
• Work closely with the sales team and key stakeholders to identify challenges facing current partners and opportunities for new partnerships
• Drive pipeline growth for our curriculum and bootcamp products through digital and social campaigns
• Regularly present industry updates in the higher education space to that the team is up to date on changes and trends

Preferred Qualifications

• Understanding of what influences the changes in curriculum, what attracts students, and what drives enrollment
• Knowledge of the revenue cycle or healthcare field a plus

Benefits

• Compensation commensurate with experience
• Comprehensive benefits package including medical, dental, and vision insurance
• Health Savings Account
• Generous PTO and Holiday Pay
• 401(k) retirement plan
• Remote work-from-home