Tecton is hiring a
Senior Product Marketing Manager in United States

Summary

The Senior Product Marketing Manager role at Tecton involves developing messaging frameworks, creating differentiated positioning strategies, collaborating with cross-functional teams, managing the content calendar, defining go-to-market strategies, and conducting market research. The ideal candidate has a deep understanding of engineering audiences, strong storytelling and messaging skills, exceptional written and verbal communication skills, experience in content creation, and is a self-starter.

Requirements

• Bachelor's degree in marketing, business, engineering, or related field; MBA preferred
• Proven experience (5+ years) in product marketing, preferably in the B2B technology sector, with a focus on highly technical products
• Deep understanding of engineering audiences, their pain points, and buying behavior
• Strong storytelling and messaging skills, with the ability to distill complex technical concepts into clear and compelling narratives
• Exceptional written and verbal communication skills, with a keen eye for detail and accuracy
• Experience in content creation, including writing and editing technical content such as whitepapers, case studies, and blog posts
• Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment

Responsibilities

• Develop and refine messaging frameworks that resonate with engineering managers, highlighting the unique value proposition of our products
• Create differentiated positioning strategies to effectively position our products against competitors in the market
• Collaborate with product management and sales teams to ensure alignment on messaging and positioning strategies
• Develop high-quality content, including case studies, blog posts, technical articles, advertisements, emails, technical social post, and presentations, tailored to the needs and interests of engineering managers
• Manage the content calendar and ensure timely delivery of content assets to support product launches, campaigns, and ongoing marketing initiatives
• Partner with product management to define go-to-market strategies for new product launches and major feature releases
• Develop comprehensive launch plans, including messaging, positioning, sales enablement materials, and marketing collateral, to drive successful product introductions
• Monitor market trends, competitive landscape, and customer feedback to continuously refine go-to-market strategies and tactics
• Equip the sales team with the necessary tools and resources to effectively communicate the value proposition of our products to engineering managers
• Develop sales enablement materials, such as pitch decks, battle cards, and training sessions, to support sales efforts and drive revenue growth
• Collaborate with sales leadership to ensure alignment between marketing initiatives and sales priorities
• Conduct market research to gain insights into customer needs, industry trends, and competitive dynamics
• Synthesize market intelligence into actionable recommendations to inform product roadmap decisions, marketing strategies, and sales tactics
• Serve as a subject matter expert on the competitive landscape, providing insights and guidance to internal stakeholders

Benefits

Medical, dental, vision, life, 401(K), flexible paid time off, 10 paid holidays each calendar year, sick time, leave of absence as per the FMLA and other relevant leave laws