WatchGuard Technologies is hiring a
Senior Product Marketing Manager in United States, Canada

Summary

The job involves a Sr. Product Marketing Manager role at WatchGuard, focusing on Endpoint Security products. Responsibilities include developing messaging and content strategy, writing various marketing materials, managing product launches, and working with global teams. The ideal candidate should have 10+ years of B2B product marketing experience in a cybersecurity company, specifically endpoint security, and be able to explain technical concepts clearly.

Requirements

• Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences
• Understand the technical sales process and able to work closely with Sales Engineers and other sales staff
• Experience in product marketing for endpoint security
• Experience working for or marketing to IT Security professionals and Managed Service Providers

Responsibilities

• Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth
• Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battlecards, blog posts, product collateral, sales pitch decks, partner news articles, and more
• Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
• Communicate winning product claims to the sales team and develop the sales tools that support the selling process of our products. Deliver training, presentation, and demos as necessary to help sales, partners and prospective customers understand our value
• Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan

Preferred Qualifications

Advanced Degree or Certifications in Business, Marketing, or a Technical field

Benefits

• Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
• Healthcare FSA
• FSA with employer contribution
• 13 holidays, including a floating holiday, Juneteenth, and your birthday
• 15 days of paid annual leave
• 9 days of paid sick time
• Paid parental leave
• 401(k) with employer match
• Education assistance program
• Dependent Care FSA match
• Adoption assistance
• Fertility care support
• Backup care for family and pets
• A growing network of employee resource groups
• Employee referral program
• Virtual boot camp
• Employee Assistance Program