Product Marketing Manager

Summary

Join Alokai, an award-winning global technology startup, as a Product Marketing Manager. You will be pivotal in enhancing our market presence and positioning by developing impactful product marketing strategies targeting enterprise customers. This role involves leading go-to-market plans, collaborating with cross-functional teams for successful product launches and growth, and leveraging analyst relations to establish Alokai as a thought leader in composable commerce. You will craft compelling messaging, conduct market research, and work with various teams to create engaging marketing content. Gathering customer feedback and collaborating with sales for effective sales enablement are also key responsibilities. Alokai offers a remote work environment with flexible hours and a supportive culture.

Requirements

• Minimum 3 years of experience in a product marketing role, preferably in the B2B SaaS or ecommerce technology space
• Bachelor's degree in Marketing, Business, or equivalent experience
• Strong background in product marketing tasks, with a proven track record of successful product launches and marketing campaigns
• Ability to translate complex technical concepts into clear, compelling messages for various audiences
• Strong analytical skills with experience in using data to drive marketing decisions and measure campaign effectiveness
• Experience with marketing automation tools, product analytics, and collaboration platforms
• Excellent communication skills and previous experience with customer-facing roles; English fluency, native proficiency is highly desirable
• Collaborative spirit and proven ability to work effectively across Product, Sales, Content, and Marketing teams

Responsibilities

• Develop and execute comprehensive product marketing strategies that drive demand and adoption for Alokai's Frontend as a Service solutions
• Collaborate closely with product management on product launches, ensuring smooth market entry and user adoption
• Craft compelling messaging and positioning that resonates with our target audience and differentiates us in the market
• Lead go-to-market strategies for new products and features, working cross-functionally to ensure successful execution
• Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies
• Work closely with Content and Demand Generation teams to produce high-impact marketing content, such as product briefs, presentations, case studies, blog posts, and technical documentation, to educate and engage our target audience
• Gather and process customer feedback to drive product improvements and marketing initiatives
• Collaborate with the sales team to develop effective sales enablement materials and drive account expansion through upsells and cross-sells
• Manage relationships with industry analysts to enhance Alokai’s visibility and influence within the ecommerce and FEaaS markets

Preferred Qualifications

Analyst relations experience

Benefits

• Senior and experienced GTM team
• Unlimited PTO
• Budget and tools for your skills Growth
• Fully Remote work with flexible working hours
• Values-driven culture, friendly and supportive work environment
• Flat organizational structure: it helps to focus on what’s essential - have no barriers in communication, no Corpo-language, no going things around, no need to do things differently than most smartly and efficiently