Senior Product Marketing Manager

Summary

Join HeartFlow, a medical technology company revolutionizing heart care, as a Senior Product Marketing Manager for Plaque Analysis. You will be pivotal in transforming CAD treatment by developing and executing marketing strategies to drive adoption and utilization of HeartFlow's Plaque Analysis. This role requires a deep understanding of the patient journey, competitive dynamics, and market opportunities. You will collaborate extensively with cross-functional teams, including sales, marketing communications, and medical affairs, to build and execute comprehensive marketing plans. Success in this position demands strong analytical, communication, and interpersonal skills, along with proven experience in healthcare marketing and launching successful initiatives. HeartFlow offers a competitive compensation package including base salary, bonus, and stock options.

Requirements

• Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results
• Experience translating complex clinical evidence and health economics data to support value proposition and build commercial messaging
• Experience in close collaboration with cross-functional team and sales organization to drive campaign execution
• Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators
• Proven ability to establish/set marketing strategy and drive execution
• Critical and analytical thinking to solve business challenges
• Self-motivated, flexible, and entrepreneurial
• Excellent presentation, written, and verbal communication skills
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results
• Bachelor's Degree in a related field, preferably business or science
• Minimum of 3 years of relevant experience in marketing or market development
• Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption

Responsibilities

• Understand the patient journey and cultivate deep understanding of customer needs, competitive dynamics, and market opportunities
• Customize HeartFlow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization
• Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success
• Collaborate across Marketing to ensure cohesive marketing plan
• Collaborate with Marketing Communications to build and execute the omnichannel strategy reach target customer segments
• Collaborate with Sales Training to build content for continued education of the salesforce
• Collaborate with Medical Affairs to build thought leadership content
• Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results
• Closely manage timelines across all activities to drive execution
• Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs

Preferred Qualifications

• Experience within a start-up environment preferred
• Experience in cardiology preferred

Benefits

A reasonable estimate of the yearly base compensation range is $103,000 to $165,000, cash bonus, and stock options