Remote Product Marketing Manager

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Logo of Arkose Labs

Arkose Labs

πŸ’΅ $90k-$120k
πŸ“Remote - United States

Job highlights

Summary

Join Arkose Labs as a B2B Security Product Marketing Manager to support go-to-market execution of our bot defense and account security platform. You will be a key player in scaling our team and partnering with product management, sales leadership, and marketing colleagues to position, launch, and differentiate our products.

Requirements

  • 5+ years of proven B2B product marketing, bringing security software to market
  • Experience and interest in application security, bot detection, fraud, risk, or identity space are highly preferred
  • Domain expertise in financial services, technology platforms, e-commerce, telecom, or gaming
  • Effective, persuasive, and concise written and oral communication skills are essential
  • Strong ability to understand, explain, and translate complex technical concepts into business value propositions
  • Track record working in high-performing marketing teams within a fast-growth company

Responsibilities

  • Manage and execute product launches and go-to-market plans for existing and new product capabilities
  • Develop compelling and effective product content, sales collateral, and differentiated competitive materials through impactful messaging, proof points, success stories, and content
  • Work closely with the sales enablement function to provide the sales team with the necessary tools, training, and support to effectively position and sell our solutions
  • Develop sales enablement materials, including product presentations, battle cards, competitive comparisons, and objection handling guides
  • Partner closely with sales, marketing, customer success, and product teams to understand our customers, their business challenges, and the competitive landscape
  • Enable our go-to-market strategy with tools that include ideal customer profiles, target personas, segmentation, positioning and messaging frameworks, and vertical industry resources
  • Research and monitor competitors; identify core differences, strengths, weaknesses, and opportunities across our competitive landscape; develop compelling battlecards and other content for competitive programs
  • Be a key product and domain expert for Arkose Labs
  • Collaborate with the marketing team to create compelling messaging and campaigns that resonate with target audiences and drive qualified leads through the sales funnel
  • Contribute to white papers, solution briefs, blogs, social posts, webinars, and other thought leadership content
  • Create and deliver captivating presentations for sales, customer engagements, partners, conferences, or analysts and influencers. Support company spokespeople as they tell our story in the market

Benefits

  • Competitive salary + Equity
  • 401k plan
  • Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents
  • Flexible PTO
  • Life insurance coverage
  • Short and Long Term Disability Insurance paid by the company
  • Generous nationwide parental leave policy
  • Amazing discounts program
  • Wellbeing package including mental health and gym discounts
  • Flexible working hours to support personal well-being and mental health
  • Employee Assistance Program
This job is filled or no longer available

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