Product Marketing Manager

Summary

Join Atropos Health as their Product Marketing Manager and become the driving force behind successful product launches. You will be responsible for developing and executing marketing strategies, acting as a product evangelist, and collaborating with product managers and sales teams. This role requires a deep understanding of the competitive landscape and buyer personas, enabling you to craft compelling messaging and positioning. You will track performance meticulously, using data to inform decisions and optimize marketing efforts. The ideal candidate possesses strong presentation skills, exceptional ROI-tracking abilities, and a collaborative spirit. This is a remote-first position.

Requirements

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations and live demos to customers and prospects, creating sales materials)
• Comfortable using collaboration and CRM tools such as Slack and HubSpot
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
• Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties
• Outstanding creator of presentations - history of creating impactful slides that visually convey the product story you want to tell

Responsibilities

• Market intelligence: Be the expert on our buyers, who they are, how they buy and their key buying criteria
• Understand the competitive landscape: Be an expert on our competition and how they are positioned
• Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas
• Understand and document our buyer’s process, including where they get information, and the who , what , when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
• Develop a marketing plan for the product and feature releases, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan
• Drive sales enablement; train Sales on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it

Benefits

• Health Benefits . Our benefit package includes employer paid Medical, Dental, Vision, Life, STD, and LTD insurance. We also offer FSA
• Parental Leave . We offer up to twelve weeks of paid leave for new parents who have been at the company for 6+ months
• Financial Wellness . Save for retirement through our 401k plan with Human Interest
• Flexible Work Environment . We're a remote first company with a flexible vacation policy
• Home Office Stipend . All full-time employees will receive a stipend to support their remote office setup
• Offsites . As a remote company we take time 2-3 times a year to get together in small teams and all together as a company