Senior Product Marketing Manager

Summary

Join Ada as a Senior Product Marketing Manager and play a pivotal role in shaping how our AI-powered customer service solutions are positioned and adopted across enterprise organizations. You will drive go-to-market success by developing differentiated messaging, launching new capabilities, and enabling customer-facing teams. Leveraging your strong understanding of the AI technology landscape, CCaaS (Contact Center as a Service), and CX, you will ensure Ada's offerings align with the evolving needs of modern customer service organizations. This role requires 7+ years of B2B SaaS product marketing experience within the enterprise segment, ideally in domains such as AI applications, CCaaS, CX, or contact center technology. You will craft compelling messaging, lead go-to-market efforts for product launches, and empower sales and CX teams with tailored collateral. You will also cultivate customer relationships and act as the voice of the market within Ada.

Requirements

• 7+ years of B2B SaaS product marketing experience within the enterprise segment, ideally in domains such as AI applications, CCaaS, CX, or contact center technology
• Proven track record working across cross-functional workstreams including product management, marketing, customer success, and revenue teams
• Experience bringing technical or AI-driven products to market and enabling internal teams with clear, compelling messaging and tools
• Strong customer-centric, data-driven mindset with exceptional verbal and written communication skills
• A compelling storyteller with a strategic, analytical approach and the ability to confidently present at conferences, webinars, and customer meetings
• Highly organized with the ability to prioritize multiple concurrent projects, all while maintaining a high bar for quality and execution

Responsibilities

• Craft compelling, differentiated messaging and positioning that resonates across verticals and personas. Ground your narratives in market research, competitive analysis, and customer insights, and ensure they are consistently reflected in sales tools, campaigns, and web content
• Lead cross-functional go-to-market efforts for product launches, driving launch execution and post-launch adoption metrics. Partner closely with product, sales, brand, and marketing teams to define and deliver campaigns that accelerate product adoption
• Ensure every campaign, launch, and GTM initiative reflects a deep understanding of the customer service audience, continuously informed by market research, win/loss analysis, and customer interviews
• Empower sales and CX teams with tailored collateral (eg. battlecards, customer case studies, data sheets, pitch decks, and competitive briefs), equipping them to confidently position Ada’s AI capabilities against traditional and emerging players
• Cultivate relationships with key customers to source feedback, capture impactful stories, and turn them into compelling proof points and references for marketing and sales efforts
• Act as the voice of the market within Ada, ensuring that customer feedback, competitive dynamics, and adoption insights continuously influence Ada’s AI product roadmap

Benefits

• Unlimited Vacation: Recharge when you need to
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle
• Employee & Family Assistance Plan: Resources to support you and your loved ones
• Flexible Work Schedule: Balance your work and personal life
• Remote-First, In-Person Friendly: Options to work from home or at our local hub
• Learning & Development Budget: Invest in your long-term growth goals and skills
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry
• Hands-On with LLMs: Enhance your expertise in leveraging large language models
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology