Product Marketing Manager

Summary

Join Avetta as their Product Marketing Manager for Industry Solutions! You will be responsible for the go-to-market success of solutions for various industries, focusing on safety compliance and risk management. Leveraging your industry expertise, you'll shape product strategy, lead marketing campaigns, and drive sales growth. This role requires a strategic and results-driven approach, strong communication skills, and experience in translating technical solutions into compelling messaging. A hybrid or remote work schedule may be available depending on location. The salary range is $74,000 - $163,000 USD per year, with a potential bonus and benefits included.

Requirements

• Bachelor’s degree in Marketing or a related field
• 7+ years of product marketing experience in a software or technology-driven services environment
• Expertise in marketing industry solutions within Construction, Energy, Manufacturing, Oil & Gas, Utilities, or other relevant sectors
• Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams
• Strong PowerPoint, writing, and storytelling skills
• Excellent verbal communication, active listening, and presentation skills
• Experience using collaboration tools such as Teams, Figma, or similar platforms
• High energy, strong work ethic, and a growth mindset with a passion for learning and collaboration

Responsibilities

• Develop a deep understanding of industry trends, customer personas, business value drivers, and regulatory requirements to inform product positioning and messaging
• Lead the development of thought leadership content, sales enablement assets, and campaign messaging to support demand generation, customer retention, and sales initiatives
• Collaborate with Product, Sales, Customer Success, Advisory Services, and Marketing to craft compelling value propositions and execute effective product introductions and releases
• Develop battle cards, playbooks, sales tools, and training materials to empower sales teams with the right messaging and industry domain knowledge
• Define KPIs, track success metrics, and continuously optimize strategies based on data to ensure business growth and alignment with company objectives

Preferred Qualifications

• Experience with technology enabled services marketing
• Experience marketing Contractor Management, Health, Safety and Environmental (HSE), or Third-Party Risk Management (TPRM) solutions

Benefits

• Health, Dental, and Vision Insurance
• 401(K)
• Paid Time Off
• Potential bonus