Product Marketing Manager

Summary

Join Avetta as their Product Marketing Manager for Data & Competitive Intelligence and play a key role in using data analysis to drive strategic decisions and business outcomes. You will be responsible for market and competitive intelligence, shaping product strategy, supporting marketing campaigns, and enabling sales growth. Your expertise in market dynamics and competitor capabilities will be crucial. You will also benchmark value, track industry trends, and create demand. This role requires a strategic marketing professional skilled in translating data into compelling narratives and thriving in fast-paced environments. A hybrid or remote work schedule may be available depending on location.

Requirements

• Hold a Bachelor’s degree in marketing, software engineering, or a related field
• Have 7+ years of experience in product marketing, sales engineering, or competitive analysis
• Have experience conducting functional and technical analysis of SaaS solutions
• Demonstrate a proven ability to collaborate effectively with Marketing, Sales, Customer Success, and Product teams
• Possess strong analytical skills with the ability to benchmark, measure value, and track industry trends
• Have excellent PowerPoint, writing, and storytelling skills
• Possess strong verbal, active listening, and presentation skills
• Show proficiency in collaboration tools such as Teams, Figma, etc
• Have excellent interpersonal skills to interact with internal teams, customers, and third parties
• Demonstrate energy, drive, and a growth mindset, with a passion for learning and collaboration

Responsibilities

• Become the expert on customer value drivers, market dynamics, and competitive landscape, identifying strengths, weaknesses, and opportunities. Leverage benchmarks and measures of value to assess positioning
• Analyze trends impacting Avetta’s solutions to anticipate customer needs and shape product and marketing strategies
• Lead collaboration with Sales, Customer Success, Advisory Services, and Product Management to develop winning value propositions and competitive sales plays that drive differentiation and demand
• Partner with Product Management to translate insights into roadmap recommendations that enhance Avetta’s offerings
• Develop battle cards, sales playbooks, assets, and tools to support sales channels and enablement teams, ensuring they can effectively communicate Avetta’s value
• Showcase the business impact of Avetta’s solutions by crafting compelling narratives that resonate with key personas and decision-makers
• Set goals and objectives, track performance against key metrics, and optimize strategy and tactics based on data to drive continued success

Preferred Qualifications

Have experience in Contractor Management, Health, Safety and Environmental (HSE), Third-Party Risk Management (TPRM), or Supplier Performance Management solutions

Benefits

• Health, Dental, and Vision Insurance
• 401(K)
• Paid Time Off
• Potential bonus