Remote Product Marketing Manager

Summary

Join us at BenchPrep, a leading provider of cloud-based learning experiences, as we seek a dynamic Product Marketing Manager to spearhead marketing initiatives across the entire product lifecycle. This role requires a self-starting, team-oriented individual passionate about driving commercial outcomes, enhancing product adoption, and expanding our total addressable market (TAM). Reporting to the Sr. Director of Marketing, you will engage in strategic planning and execution, aligning closely with BenchPrep’s commercial and product goals.

Requirements

• At least 4+ years of product marketing experience in a B2B SaaS environment—EdTech experience is a plus!
• Proven GTM Expertise: Demonstrable experience in owning and successfully executing go-to-market strategies
• Experience creating and executing marketing campaigns designed to drive revenue, increase product adoption, and enhance customer retention
• Strong strategic thinking with the ability to align marketing strategies with business goals
• Proven ability to lead and collaborate with cross-functional teams to achieve project and organizational goals
• Strong analytical skills with a knack for data-driven decision making
• Outstanding verbal and written communication skills, with a strong ability to craft compelling product stories that highlight impact and engage diverse audiences
• Ability to thrive in a fast-paced and changing environment. Must be proactive, willing to take on new challenges and adapt strategies as needed

Responsibilities

• Serve as the go-to-market expert, leading the planning and execution of product launches
• Develop comprehensive strategies that coordinate efforts across Marketing, Sales, Product, and Customer Success
• Establish and monitor KPIs to align with BenchPrep’s strategic objectives and market demands
• Own Sales Enablement by equipping internal teams with essential tools, including training, sales decks, marketing collateral, RFI/RFP support, and more
• Define and produce high-quality content that supports marketing campaigns
• Conduct in-depth market and competitive analysis to identify high-growth segments and customer needs
• Inform market segmentation, product strategy, pricing, and feature prioritization while developing detailed buyer personas
• Collaborate with Customer Success to boost product adoption and wallet share
• Write and distribute product release notes to ensure customers have the necessary resources and information for new functionality
• Align and strategize with Product Management, Sales, and Customer Success teams, providing strategic insights and actionable intelligence
• Drive revenue growth by identifying opportunities for upselling additional products, features, or services to existing customers
• Gather and analyze customer feedback to gain deep insights to inform product development and refine marketing strategies

Benefits

• Competitive base salary ($100,000 - $135,000)
• Medical and ancillary benefits
• Potential for yearly bonus
• Stipends for work-from-home expenses
• Flexible paid time off (unlimited PTO)
• Annual professional development stipend dollars