Senior Product Marketing Manager

Summary

Join Included Health as a Senior Product Marketing Manager to drive messaging, positioning, and go-to-market strategies for our flagship products. You will play a crucial role in shaping sales narratives, creating compelling assets for the sales team, launching new products, and accelerating growth. This role involves translating complex product capabilities into clear, data-driven stories that resonate with prospects. You will inform go-to-market strategy, develop product narratives, tailor sales assets to specific clients, and deliver results in cross-functional projects. The position requires collaboration with various teams, including General Management, Sales, and Client Success. Success in this role hinges on go-to-market strategy, effective marketing, sound decision-making, and relationship-building.

Requirements

• 7+ years of experience in product marketing, with a strong focus on prospect sales enablement and new logo acquisition
• Proven ability to conduct market research, and perform competitive analysis
• Exceptional analytical skills with the ability to interpret complex data, extract key insights, and tell a compelling story using statistics
• Demonstrated experience in creating high-quality sales collateral, including presentations, proposals, and other enablement materials
• Strong project management skills, with the ability to manage multiple projects concurrently and meet tight deadlines
• Highly organized and detail-oriented with a proven track record of delivering results in a fast-paced environment
• Proficient in using the Google and/or Microsoft Suite of products
• Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse audiences
• Strong interpersonal skills and a proven ability to build relationships and work effectively cross-functionally with sales, product, and other teams
• Demonstrate a deep understanding of our buyers' employee healthcare challenges and how to connect them to Included Health products and services that will deliver value
• Bachelor's degree in Marketing, Business, or a related field

Responsibilities

• Monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of our buyers
• Conduct thorough competitive intelligence gathering and analysis, including documenting details on feature sets and pricing to develop clear competitive positioning and messaging that differentiates our offerings
• Collect, synthesize and share meaningful market insights, creating a closed-loop feedback cycle between sales/account learnings and the GM/product teams
• Partner with the Senior Manager, Product Marketing to provide compelling, data-driven base messaging and sales assets — including pitch decks, one-pagers, member stories, and more — for specific customer segments including employers, health plans, and labor and trust
• Partner with Sales and Solutions Consulting to deliver tailored assets for prospect capabilities and finalist meetings to help win new logo opportunities
• Develop base proposal content and provide proposal support for specific new logo deals
• Own market-facing statistics in partnership with the analytics team to tell a powerful story about our product's value and impact
• Maintain impact analysis tooling to demonstrate quantifiable value for prospects, with partnership from Solutions Consulting, Analytics, and the General Management team
• Maintain internal Confluence pages related to assigned products and features
• Drive and partner on projects that increase team efficiency, and allow us to operate at increasing scale

Preferred Qualifications

• Preference for those with experience in digital health and/or employer benefits
• MBA

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations