Product Marketing Manager

Summary

Join Booksy as a Product Marketing Manager and play a pivotal role in connecting innovative products with the global market. You will develop and execute go-to-market strategies for key product lines like Booksy Med and Booksy Store, influencing their adoption and growth. This hands-on role demands collaboration with senior leaders, translating complex product features into clear customer-friendly content. You will analyze performance data, gather customer feedback, and work with diverse teams to ensure product success. The ideal candidate possesses 5+ years of product marketing experience in a tech environment and strong analytical and communication skills. This remote position offers various benefits, including private medical care, a multisport card, and additional life insurance options.

Requirements

• 5+ years of experience in product marketing, ideally within a tech, start-up, or e-commerce environment
• A strong understanding of marketing principles, including product positioning, messaging, and campaign execution
• Proven analytical skills to track performance data, measure marketing success, and derive actionable insights
• Excellent interpersonal and communication skills, with fluent English to collaborate seamlessly across global teams
• Comfort and experience in creating written content for various customer-facing materials
• Strong organizational and project management skills, ensuring multiple tasks and deadlines are met
• A curious mindset, eager to learn about new products, markets, and marketing trends

Responsibilities

• Develop go-to-market (GTM) strategies
• Craft compelling product messaging
• Coordinate seamless product launches
• Translate complex features into clear, customer-friendly content
• Analyze performance data and gather customer feedback
• Work with diverse teams across marketing, sales, customer success, and product, fostering alignment and providing them with the content and training they need to shine

Benefits

• This is a remote position with visits in the Warsaw office (several times per month)
• Private medical care from Allianz health (subsidized by the company - various packages to choose from)
• Multisport card (voluntary and unsubsidized - various options to choose from)
• Additional life insurance from PZU (voluntary and unsubsidized)
• Pethelp (voluntary and unsubsidized)
• Online consultations with Psychologist Booksy (fully subsidized by the company)
• Wellbeing tools (Worksmile and Officevibe)
• Happiness Team initiatives