Calm is hiring a
Product Marketing Manager

Summary

Calm is hiring a remote Product Marketing Manager to join their B2B team in the San Francisco Bay Area, Los Angeles, or NYC areas. The role involves supporting the development of the team's strategy, creating marketing materials, conducting market research, and leading product launches among other responsibilities. The anticipated salary range for this position is $120,500 - $168,700 with benefits including health insurance, retirement benefits, paid time off, remote work, flexible hours, life and disability insurance, bonuses and incentives, professional development opportunities, wellness programs, family and parental leave.

Requirements

• Minimum 5 years of relevant experience
• 2 years B2B product marketing experience

Responsibilities

• Work cross-functionally and collaboratively on GTM strategy creation and execution, marketing assets, and product launch activities
• Create and iterate on effective and strategic sales collateral and other marketing materials to equip the sales team with the necessary resources to effectively sell
• Act as the voice of the buyer and support the creation and implementation of the overarching Calm Health positioning and messaging strategy
• Conduct competitor and market research and become an expert in the market to inform product strategy and messaging and positioning
• Engage in the development and implementation of our GTM strategy for new B2B product offerings and features
• Lead and execute on select GTM launches from start to finish with minimal support
• Develop key systems and processes for working cross-functionally to ensure efficiency and organization in an ever-changing and fast-paced environment

Preferred Qualifications

• Experience marketing in the healthcare space
• Comfortable using project management/collaboration software platforms such as JIRA and Confluence
• Fluent in interpreting data pulled from CRM (i.e. Salesforce) or marketing automation software (i.e. Marketo) platforms
• Experience marketing to large enterprise clients or the payer space

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave