Product Marketing Manager

Summary

Join DataGrail's Product Marketing Team as a Product Marketing Manager and become the voice of the customer, influencing product strategy and driving successful product launches. You will be responsible for developing compelling marketing messages, building GTM strategies, and collaborating with cross-functional teams. This role requires SaaS/technical product marketing experience and strong communication and project management skills. You will work closely with sales, product, and marketing teams to ensure successful product launches and customer engagement. DataGrail offers a competitive compensation package and the opportunity to work with a leading data privacy company.

Requirements

SaaS / technical product marketing experience required

Responsibilities

• Own product launches: Build GTM strategies for new and existing products that help drive acquisition, upsell, and retention
• Plan, manage, and execute successful product launches from start to finish
• Ideate and develop product launch campaigns that drive awareness and engagement from our target customers
• Train and enable customer-facing teams on the value pillars of new and existing products and how to clearly communicate them to our customers
• Develop differentiated messaging and positioning: Use empathy-driven storytelling to create compelling product marketing messaging that communicates the unique value proposition for each of our products
• Continually refine our ideal customer profile and personas through primary and secondary research
• Deeply understand DataGrail competitors and clearly communicate our competitive advantage for our ICP
• Deliver high-quality product content and collateral: Continually plan and deliver quality content to support new and existing products - including blogs, feature videos, webpages, webinars, etc
• Support our sales funnel by creating and delivering white papers, guides, sales decks, and demo scripts
• Deeply understand our technical value and create content that speaks to personas at every level of the business, including privacy and legal executives and practitioners, product/development teams, and technical and security leaders
• Support cross-functional teams: Work effectively with sales leaders to support ABM initiatives and deliver high-performing sales playbooks to our reps
• Collaborate with Product to plan product launches and provide VOC feedback on product roadmap and initiatives
• Support demand generation activities and help create high-performing campaigns that generate quality pipeline and meet business goals
• Strong problem solving and project management: Manage complex projects, using strong organizational skills and ability to work cross-functionally with peers and executive stakeholders
• Superb written and oral communication skills: Work with DataGrail executives, develop business proposals, and present content to both internal and audiences

Benefits

Compensation Range: $120,000 — $145,000 USD