Digital Asset is hiring a
Product Marketing Manager, Web3 - United States
Digital Asset
π΅ $150k-$165k
πUnited States
Please let Digital Asset know you found this job on JobsCollider. Thanks! π
Summary
The job is for a Product Marketing Manager at Digital Asset, a global fintech company specializing in tokenization solutions. The role involves developing marketing strategies, creating content, and working cross-functionally to drive demand for the company's solutions. Candidates must reside within commuting distance to the New York City headquarters.
Requirements
- 5+ years Product Marketing experience, preferably working with global teams
- Willingness to learn, adapt, and to get up the learning curve quickly
- Excellent verbal and written communication skills
- Strong writing skills and track record of delivering impactful marketing content
- Adept at taking complex ideas and translating into easy to digest content and messages
- Proven ability to own, manage, and report on various projects simultaneously
- Keen focus on goals, deadlines, and deliverables
- Strong interpersonal skills with confidence to both ask questions and to share ideas
- Comfortable in a hands-on environment where everyone is equally vested in driving success
- Able to adapt quickly and effectively to a change in strategy or scope
- Bachelorβs degree in marketing, business or related discipline, OR equivalent work experience
Responsibilities
- Translate product positioning into compelling content for different audiences and marketing programs to drive education and demand
- Drive client and prospect research to support messaging and positioning, sales and partner enablement and feedback into product teams
- Work cross-functionally internally, as well as with agencies and partners, to create impactful materials - from explainer videos and product demos, to written explainers, blogs and infographics
- Create, manage and share competitive intelligence and sales battlecards
- Drive the creation, scale up, and maintenance of sales enablement and business development tools, including infobriefs, FAQs, product and sales decks, and product demonstrations
- Work with sales and field teams to identify and measure the impact of sales enablement content and continually improve its effectiveness and adoption
- Deliver a content calendar aligned to key product and go-to-market themes, differentiators and prospect education requirements
- Ramp up analyst relations activity, driving more analyst inquiry time, supporting engagements, and building relationships to keep core analysts engaged and up to date
Preferred Qualifications
- Product Marketing Alliance Core certification
- Experience working in a fintech, payments, or capital markets environment
- Familiarity with the purpose and function of blockchain
- Understanding of tokenization and institutional crypto markets
Benefits
- Health insurance
- Retirement benefits
- Paid time off
- Remote work, flexible hours
- Life and disability insurance
- Bonuses and incentives
- Professional development opportunities
- Wellness programs
- Family and parental leave
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Please let Digital Asset know you found this job on JobsCollider. Thanks! π