Product Marketing Manager

Summary

Join Drips as their Product Marketing Manager, reporting to the Managing Director of Healthcare. You will play a key role in developing and executing product marketing strategies focused on the healthcare sector. Responsibilities include crafting compelling product narratives, driving go-to-market strategies, and supporting sales efforts. This role requires a strategic mindset, passion for aligning products with customer needs, and a basic understanding of healthcare dynamics. You will collaborate closely with various teams and engage with healthcare clients and influencers. This position offers the opportunity to significantly impact Drips' growth and work with industry leaders.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Management, or a related field
• 5+ years of product marketing experience, with at least 3 years focused on the healthcare industry or related sectors
• Strong strategic thinking, storytelling, and content creation skills
• Demonstrated experience in developing and executing go-to-market strategies
• Ability to understand complex products and communicate their value in a simple, compelling manner
• Proficient in data analysis, able to draw actionable insights to inform marketing strategies
• Experience with CRM systems, marketing automation tools, and analytics platforms
• Excellent communication, presentation, and project management abilities
• Strong interpersonal skills with a proven ability to collaborate cross-functionally
• Self-motivated, adaptable, and capable of working in a fast-paced environment
• Willingness to travel occasionally (20 - 40%) to engage with clients, attend conferences, and support field marketing initiatives

Responsibilities

• Craft compelling product positioning and messaging with a focus of, but not limited to, healthcare clients
• Convert product documentation to consumable client-facing material
• Manage the latest version of the client-facing product roadmap
• Develop and execute go-to-market strategies for new product launches
• Develop pricing strategies and own TAM/SAM/SOM for new products and features
• Create marketing collateral, including case studies, sales decks, and white papers
• Support sales enablement through training materials and pitch decks
• Conduct market research and competitive analysis to inform strategies
• Gather client feedback to refine product offerings and influence the roadmap
• Establish thought leadership through content creation and industry engagement
• Drive growth in pipeline and conversions by enabling sales and aligning product marketing efforts
• Maintain a robust set of marketing assets that effectively communicate Drips’ capabilities to the market
• Achieve measurable increases in brand awareness and thought leadership within the healthcare industry
• Track and report on campaign performance, adjusting strategies to maximize impact

Preferred Qualifications

Familiarity with healthcare regulations, compliance, and industry standards is a plus