Product Marketing Manager

Summary

Join Dun & Bradstreet as a Product Marketing Manager to lead the development and execution of go-to-market strategies for our suite of digital marketing and advertising solutions. Collaborate with various teams to achieve objectives aligned with our core constituents. You will be responsible for understanding market needs and trends, refining product messaging and positioning, and translating strategic initiatives into tactical actions. This role requires developing sales collateral, training programs, and gathering customer feedback. Cross-functional collaboration is essential for seamless execution of initiatives. The ideal candidate possesses a Bachelor's degree in a relevant field and 4+ years of product marketing experience.

Requirements

• Bachelor’s degree in Marketing, Business or related field
• 4+ years of product marketing experience, preferably in the digital marketing or advertising technology space(s) or in an adjacent field
• Be a self-starter and highly-motivated, results-driven, and detail-oriented
• Proven experience in developing and executing go-to-market strategies
• Strong understanding of digital marketing technologies and advertising solutions and vendors
• Excellent communication and presentation skills with the ability to distill technical information
• Strong analytic and critical thinking skills with the ability to interpret data, identify trends, and make data-informed decisions

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and solution enhancements, ensuring alignment with business unit (BU) objectives
• Create compelling messaging and positioning that resonates with prospects and clients and is differentiated in the market
• Conduct thorough and regular research on industries, key personas, and the competitive landscape to inform product development, messaging themes, and marketing strategies
• Develop impactful sales collateral and comprehensive training programs to equip sales teams with the necessary tools to effectively communicate the value of the portfolio
• Regularly gather and analyze prospect and client feedback on solutions to inform the product roadmap, messaging, and positioning
• Work cross-functionally with leaders, stakeholders, and individual contributors across product management, market planning, marketing, operations, and sales teams to ensure seamless execution of initiatives

Preferred Qualifications

Experience using Salesforce CRM, JIRA, Confluence, Asana, Tableau, or Power BI

Benefits

• Generous paid time off in your first year, increasing with tenure
• Up to 16 weeks 100% paid parental leave after one year of employment
• Paid sick time to care for yourself or family members
• Education assistance and extensive training resources
• Do Good Program: Paid volunteer days & donation matching
• Competitive 401k & Employee Stock Purchase Plan with company matching
• Health & wellness benefits, including discounted Wellhub membership rates
• Medical, dental & vision insurance for you, spouse/partner & dependents