Senior Product Marketing Manager

Summary

Join SentinelOne, a leading cybersecurity company, as a Product Marketing Manager to build and scale our product-led growth go-to-market strategy. You will play a key role in customer acquisition, retention, and revenue initiatives, collaborating with various teams across the company. This position requires a strategic and results-oriented individual with proven experience in product marketing and PLG. You will develop and execute go-to-market strategies, align PLG efforts with other GTM motions, and collaborate with product, engineering, and customer success teams. The ideal candidate will have a strong understanding of the cybersecurity industry and proven ability to work effectively in a cross-functional environment. SentinelOne offers a competitive salary and benefits package.

Requirements

• 5+ years of experience in product marketing, with a proven track record of launching and scaling products in a B2B SaaS environment
• Demonstrated experience in developing and executing go-to-market strategies for Product-Led Growth (PLG) motions
• Experience working with Cloud Marketplaces
• Experience with marketing automation platforms and CRM systems
• Familiarity with product analytics tools
• Proven ability to work effectively in a cross-functional environment, collaborating with product, engineering, sales, marketing, and customer success teams
• Experience working in the cybersecurity industry and knowledge about security operations, security automation, threat intelligence, next-generation endpoint protection, cyber-security technologies (traditional antivirus, network security, firewalls, vulnerability assessment, incident response and forensics), endpoint computing platforms, and cloud computing
• Strong written, verbal, editing and presentation skills. Highly collaborative with a deep sense of ownership and accountability. Easily builds business partnerships and inspires team members
• Team player that can operate without close supervision, including working in remote locations. Conduct detailed reporting of timelines and tasks progress and completion

Responsibilities

• Develop and execute the go-to-market strategy for our product-led growth initiatives, including new customer acquisition and expansion
• Orchestrate and align our product-led growth efforts with our sales-led and partner-led GTM motions to create a seamless customer experience and maximize revenue opportunities
• Partner with core product marketing teams to drive PLG-specific content development to support the entire customer lifecycle
• Collaborate with the product, engineering, and customer success teams to define the user journey, optimize the in-product experience, and drive user engagement and conversion
• Analyze market trends, customer insights, and performance data to identify new growth opportunities and inform our PLG roadmap and strategy

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events including regular happy hours and team building events