Product Marketing Manager

Summary

Join Education Perfect, an EdTech company, as a Product Marketing Manager in Canada! You will be responsible for bridging the gap between product development and market success. This crucial role involves crafting compelling messaging, executing go-to-market strategies, and driving product adoption. You will collaborate with various teams, leverage market insights, and analyze data to enhance product positioning and engagement. The ideal candidate possesses 5+ years of experience in product marketing within SaaS, ideally in EdTech, and strong analytical and communication skills. Education Perfect offers remote and flexible work arrangements, along with various benefits including a communication allowance, extra annual leave, parental leave top-ups, a wellness allowance, and ongoing professional development opportunities.

Requirements

• 5+ years of experience in product marketing within SaaS, ideally in ed-tech
• Proven ability to drive product adoption, engagement and growth
• Strong analytical skills to interpret data and inform strategic decisions
• Excellent communication and presentation skills
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects

Responsibilities

• Partner with sales, customer success and curriculum teams to understand market needs, challenges and opportunities, ensuring our global positioning strategies are effectively localised for the Canadian market
• Develop compelling messaging, value propositions and marketing collateral that clearly communicate product benefits to educators and institutions, driving engagement and conversion
• Lead the planning and execution of go-to-market strategies for new products, features and updates, aligning with local market dynamics to maximise impact
• Oversee product launches, ensuring sales and customer success teams are equipped with the necessary materials, training and tools to drive adoption and retention
• Collaborate with marketing teams to create region-specific campaigns, webinars and promotional content that enhance product visibility and engagement
• Analyse user data, feedback and behavioural trends to identify opportunities for increasing product adoption, optimising engagement strategies and ensuring long-term customer success
• Conduct in-depth market research and competitive analysis to stay ahead of industry trends, monitor competitor positioning and refine our strategic approach
• Use insights from research and customer segmentation to inform and enhance product-market fit, ensuring our offerings align with the evolving needs of educators and institutions
• Provide feedback and strategic input to the product team to influence the roadmap, ensuring new features and improvements address key market demands

Preferred Qualifications

Experience working in a regional role within a global organisation

Benefits

• Remote and flexible working arrangements
• A communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
• Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
• Wellness allowance to use on anything to support your mental and physical wellness
• EAP with unlimited sessions
• Employee Equity Bonus Plan
• Employee referral program - $2000 when you refer a new team member
• Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
• EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees