Product Marketing Manager

Summary

Join Fairmarkit as their Product Marketing Manager and be the driving force behind defining and promoting their products. You will act as a bridge between product, marketing, sales, and customer success teams, developing and managing product-led campaigns, and leading internal trainings. This role requires strong communication, project management, and presentation skills, with a focus on distilling complex technical information into clear messaging. You will have direct exposure to company leadership and external stakeholders. The ideal candidate has 4+ years of B2B product marketing experience, including leading large-scale product launches, and 2+ years of startup experience. Remote work opportunities may be limited.

Requirements

• 4+ years in enterprise B2B marketing, with a strong foundation in product marketing
• Must have previously led a large-scale product launch
• 2+ years startup experience
• Strong proficiency in creating slide decks and leading presentations
• Strong project management skills
• Based in the United States

Responsibilities

• Define and promote Fairmarkit's products internally and externally
• Distill complex technical language into clear, concise talking points
• Lead internal trainings to educate sales and customer success teams on product improvements and capabilities
• Relay feedback from sales and customer success to the product team
• Develop, manage, and optimize product-led campaigns
• Collaborate with the marketing team to balance brand and product marketing
• Lead product launches of all sizes
• Lead presentations with cross-functional and executive teams
• Create presentation decks
• Product messaging, positioning, and value proposition
• Refine existing talk tracks for each product based on new product development and continuous customer feedback
• Develop segmented content strategy for each product by buyer committee segment, namely identifying messaging and accompanying assets for project champions vs. end users
• Explore new metrics to evaluate product performance in partnership with operations and analytics teams
• Lead product launch process from start to finish, project managing dozens of stakeholders through strategic planning, asset development, delivery, and analysis
• Integrate product-led messaging and marketing tactics into ABM strategy, applying audience and use case segmentation
• Develop evergreen multichannel product campaigns, project managing with brand and demand generation
• Work with marketing operations to effectively track campaign performance and channel ROI
• Serve as the primary point of contact between product and marketing, distilling highly complex AI functionality into clear language for non-technical audiences to quickly understand value
• Lead product trainings with sales and customer success teams to effectively promote product updates to prospects and existing customers
• Lead ‘voice of the customer’ program to aggregate prospect and customer notes for product team feedback loops

Preferred Qualifications

• Experience with Asana
• Basic AI prompt engineering experience (delimiters, etc.)
• Procurement industry experience

Benefits

Compensation range between $80,000 - $135,000 per year base salary + equity and benefits