Product Marketing Manager

Summary

Join Genesis, a Ukrainian co-founding IT company, and become a pivotal member of their team. This role offers the chance to significantly impact product development, traffic generation, and overall business success. You will be involved in shaping the vision, strategy, and processes from the ground up. Responsibilities include managing the full marketing funnel lifecycle, generating and testing product hypotheses, analyzing data to identify growth opportunities, and collaborating with cross-functional teams. The ideal candidate possesses experience in product marketing, analytics, and user research, along with a data-driven mindset and strong communication skills. Genesis provides a dynamic work environment, flexible schedule, and various employee benefits.

Requirements

• You have experience as a Product Marketing Manager / Product Manager / Growth / UA Manager (1+ year), or have worked in consulting/Big4/FMCG
• You are confident working with analytics, understand funnels, numbers, and the impact of metrics on business, and have experience working with Amplitude
• You can research users, segment audiences, and test value propositions
• You can see the product from the customer’s perspective while simultaneously analyzing it through data and tables
• You are proactive, eager to build rather than just "close tasks."
• You think in a data-driven way and are not afraid of responsibility
• You have an Upper-Intermediate+ level of English — we work in the global market
• Most importantly, you have an open mindset because the product and niche require understanding new trends, a non-standard approach, and comfort working with unconventional topics

Responsibilities

• Full cycle of working on marketing funnels: from idea and research to launch and analysis
• Generating product hypotheses, testing them (A/B), and validating through data
• Analyzing data and identifying growth opportunities at all stages of the funnel
• Building upsell and cross-sell systems
• Studying competitors and the market, as well as conducting user interviews
• Creating marketing messages that resonate and reflect the value of the product
• If you're interested in working with email marketing — great, there will be an opportunity to work on this area
• Collaborating with product, marketing, design, and dev teams

Benefits

• The opportunity to build one of the most ambitious products in the Social Discovery industry from scratch
• Influence, freedom to act, and the prospect of a lead role within the team
• A dynamic environment with a culture of experiments, quick decisions, and flexible processes
• Comfortable offices in Kyiv's Podil district with secure shelters and uninterrupted internet, water and electricity
• In our offices, you don't have to worry about routine: breakfasts, lunches, lots of snacks and fruits, lounges, massages, and other benefits of office life are waiting for you
• Flexible work schedule
• If necessary, assistance with relocation to safe places and finding housing
• Online services of a corporate doctor, and after the probationary period - health insurance in Ukraine
• 20 working days of paid vacation per year, unlimited sick leave
• All equipment necessary for work
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees
• Free training in running, volleyball, boxing, and yoga
• Corporate discounts on gym memberships