Product Marketing Manager

Summary

Join Forerunner, a company focused on providing software solutions for climate change adaptation, as their Product Marketing Manager. You will be responsible for creating and distributing compelling content to amplify Forerunner’s mission and product offerings. This role involves developing high-quality content across various formats, ensuring consistent brand messaging, and leveraging data to refine content effectiveness. The ideal candidate possesses 2+ years of relevant experience, exceptional storytelling abilities, and strong project management skills. Forerunner offers a remote-first work environment with schedule flexibility, competitive compensation, health/vision/dental coverage, commuter benefits, and a quarterly wellness reimbursement.

Requirements

• 2+ years of relevant experience in marketing, product management, design, or operational roles
• Exceptional storytelling abilities, both written and verbal, with a proven ability to create beautiful and effective multi-media content
• Strong project management, analytical, and cross-functional collaboration skills to drive integrated marketing campaigns
• Refined product, brand, and aesthetic sense with a passion for driving design excellence

Responsibilities

• Develop and execute high-quality content across multiple formats, including blog posts, case studies, videos, presentations, social media, and documentation to clearly convey our story and value proposition
• Treat our content like a product, working backwards from first principles to deliver measurable outcomes
• Ensure consistent and compelling brand messaging that resonates with our audience by developing a deep understanding of our customers’ challenges, motivations, and needs
• Collaborate closely with product, sales, and customer success teams to craft strategic messaging, target segments, and buyer personas that drive adoption and engagement
• Leverage data and insights to refine content effectiveness, and improve engagement and conversion

Preferred Qualifications

• Familiarity with GovTech environments or sectors like disaster recovery, floodplain management, or climate resilience, which can provide context for our mission
• Proficiency with analytics tools to measure content effectiveness and iterate on strategy

Benefits

• Competitive compensation
• Health/vision/dental coverage
• Commuter benefits
• Quarterly wellness reimbursement
• Remote-first organization, with offices in NYC, San Francisco, and Portland, ME
• Schedule flexibility