Product Marketing Manager

Summary

Join CloudTalk, a rapidly growing SaaS company, as their Product Marketing Manager. You will play a key role in shaping the go-to-market strategy for their AI-driven business communication platform. This full-stack role encompasses product launches, messaging, customer research, sales enablement, and content strategy. You will collaborate closely with various teams to drive growth and impact CloudTalk's journey towards $100M ARR. The position offers opportunities for professional growth, including 1:1 coaching and training. CloudTalk provides a vibrant international team and remote or hybrid work options from their Barcelona office.

Requirements

• You’re a storyteller – You can translate complex features into clear, compelling messaging
• You bring relevant experience to the table – You have worked on product launches, competitive analysis, and sales enablement, ensuring sales teams have the resources they need to succeed
• You have an owner’s mindset – You take ownership and execute projects from start to finish
• You love innovating – You test, optimize, and refine strategies constantly
• You thrive in cross-functional teams – You work well with Product, Sales, and Marketing
• You’re data-savvy – You use data to inform decisions and improve performance

Responsibilities

• Lead go-to-market strategy for new features and product releases
• Craft compelling positioning and messaging that differentiates CloudTalk
• Develop launch content (landing pages, emails, in-app messaging, etc.)
• Drive multi-channel campaigns that fuel adoption and pipeline growth
• Refine and maintain CloudTalk’s core messaging and value propositions
• Develop and test new messaging frameworks for different audiences
• Optimize messaging through A/B testing across marketing channels
• Gain a deep understanding of buyer personas, pain points, and journeys
• Conduct customer and competitive research to inform strategy
• Leverage insights to optimize product positioning
• Own competitive intelligence—developing and maintaining battlecards
• Partner with Sales Enablement to train teams on competitive positioning
• Build a library of sales assets (pitch decks, case studies, one-pagers, etc.)
• Create engaging product-led content (interactive demos, tutorials, case studies)
• Align with the content team to drive high-converting messaging and strategy
• Lead messaging and positioning for strategic integration partnerships
• Keep marketplace listings and integration pages up to date
• Collaborate on joint marketing campaigns with partners

Preferred Qualifications

Experience with message testing, A/B experiments, and SaaS buyer personas (sales & support teams)

Benefits

• Shape the Future – Play a key role in building the #1 AI business communication solution
• Professional Growth – 1:1 coaching and training from top enablement and marketing leaders
• Make an Impact – Work with a high-energy, collaborative team on a top-rated SaaS product
• Join a Thriving Community – Become part of our global CloudTalker network
• Be at the Frontline of Scale – Witness CloudTalk’s journey to $100M ARR firsthand
• Remote or Hybrid from our Barcelona office