Foxit is hiring a
Product Marketing Manager

Summary

Foxit is seeking a Product Marketing Manager to drive the go-to-market strategy for their SDK and API products. The successful candidate will work closely with cross-functional teams to develop marketing plans that increase awareness, adoption, and revenue growth. Key responsibilities include developer marketing, product positioning, market research, competitive analysis, sales enablement, performance measurement, and more.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in product marketing, preferably in the software or technology industry
• Proven track record in developing and executing successful go-to-market strategies for SDK and API products
• Strong understanding of developer marketing and experience working with developer communities
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities
• Ability to work effectively in a fast-paced, cross-functional environment
• Experience with marketing automation tools, CRM systems, and analytics platforms

Responsibilities

• Develop and execute comprehensive go-to-market strategies for Foxit's SDK and API products
• Collaborate with product management, sales, and engineering teams to ensure alignment on product launches and marketing campaigns
• Define and manage the product marketing roadmap, including key milestones and deliverables
• Create and execute developer marketing programs to drive awareness and adoption of Foxit's SDK and API products
• Develop and maintain relationships with developer communities, influencers, and partners
• Produce high-quality developer-focused content, including blog posts, tutorials, whitepapers, and case studies
• Define product positioning and messaging that differentiates Foxit's SDK and API products in the market
• Develop compelling value propositions and key messages for target audiences
• Create and maintain marketing collateral, including product brochures, datasheets, and presentations
• Conduct market research to identify trends, customer needs, and competitive landscape
• Analyze competitors' products, marketing strategies, and market share to inform our product positioning and strategy
• Provide regular reports and insights to senior management on market conditions and competitive dynamics
• Develop sales enablement materials, including battle cards, demo scripts, and training resources
• Conduct training sessions for the sales team to ensure they are equipped with the knowledge and tools to effectively sell Foxit's SDK and API products
• Support sales efforts with strategic guidance and participation in key customer meetings
• Track and analyze the performance of marketing campaigns and programs
• Use data-driven insights to optimize marketing strategies and tactics
• Prepare and present regular performance reports to stakeholders