Product Marketing Manager

Summary

Join Framework, a San Francisco-based consumer electronics company, as their Product Marketing Manager. You will be the voice of our award-winning, customizable laptops, connecting with the DIY computer community. This role involves developing engaging marketing campaigns, building brand awareness, collaborating with various teams, and attending industry events. You will need a deep understanding of PC hardware, marketing experience, and excellent communication skills. Framework offers a competitive salary, equity, health benefits, paid time off, parental leave, flexible work hours, and a 401k match.

Requirements

• Demonstrable passion for and deep understanding of PC hardware components (i.e. you know what a SO-DIMM module is)
• Experience with PC building or other hardware-related DIY projects (e.g., 3D printing, Arduino, Raspberry Pi)
• 3+ years of experience in marketing, community, or related industry experience
• Excellent written and verbal communication skills
• Ability to quickly learn new technical topics and teach others of varying technical levels
• Experience using data-driven decision-making, experimentation, and customer-based research
• Strong cross-functional collaboration skills
• Growth mindset and demonstrated examples of resourcefulness to get the job done

Responsibilities

• Develop marketing campaigns that resonate with the DIY spirit and empower builders to customize their Framework laptops
• Contribute to the creation and development of engaging content for tech-savvy audiences, including blog posts, social media campaigns, and video content
• Build brand awareness within the DIY/Computer Builder community. Immerse yourself in their world and understand what they care about to help shape our products and marketing to better fit their needs
• Build partnerships with key brands and organizations within the DIY and tech communities to spread the word of Framework
• Work closely with the community and customer experience team to learn where we can improve our current products and identify new opportunities for growth
• Work closely with the PR and Hardware teams to bring our products to the right media outlets and influencers
• Attend industry and consumer events to demo Framework products, gain a deeper understanding of our target audiences, and build relationships with key stakeholders
• Effectively manage and collaborate with internal and external stakeholders - most projects will have a diverse group of stakeholders and contributors

Preferred Qualifications

• Experience working in a start-up environment: prioritizing, problem-solving, and operating in a dynamic, rapidly changing workplace
• Experience in the consumer electronics industry
• Experience with user-generated content (UGC) platforms (e.g., YouTube, Twitch, Reddit)
• Experience with influencer marketing within the tech and gaming communities
• Familiarity with Linux or other open-source operating systems

Benefits

• Competitive salary, equity, and health benefits
• Paid company holidays plus 20 PTO days per year
• Paid Parental Leave
• Flexible work hours and locations, including every other Friday off!
• 401K with matching for US employees
• The chance to work at a startup that is making a positive social and environmental impact
• $94,000 - $117,000 a year