GoodLeap is hiring a
Product Marketing Manager

Summary

Join our team as a Product Marketing Manager and bring your expertise in B2C or B2B2C product marketing to drive adoption, customer satisfaction, and retention within the Fintech space. With a robust background in go-to-market strategies, you'll collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 3+ years of relevant work experience in B2C or B2B2C product marketing, preferably within Fintech or Home Improvement industries
• Strong understanding of financial products and services
• Proficiency in product marketing tools and platforms
• Excellent analytical and data-driven decision-making skills
• Exceptional communication and interpersonal skills

Responsibilities

• Devise and implement innovative go-to-market strategies to drive adoption, customer satisfaction, and customer retention within the Fintech space
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives, embracing cutting-edge approaches to stay ahead in the dynamic digital landscape
• Collaborate with the marketing, product, and sales teams to develop and execute go-to-market campaigns
• Implement and explore innovative approaches and technologies to optimize campaigns and achieve key performance indicators (KPIs)
• Utilize analytics tools to track, measure, and report on campaign performance
• Identify trends and insights to optimize go-to-market strategies, continually fostering a culture of data-driven decision-making
• Collaborate with the sales team to generate high-quality customer leads for our strategic accounts
• Explore new and creative lead nurturing strategies to guide customers through the sales funnel