Product Marketing Manager

Summary

Join G-P, a leading SaaS-based Global Employment Platform™, and play a key role in crafting compelling messaging and strategies to drive business impact for our AI-powered products. You will build a deep understanding of our customers, develop buyer personas, and leverage market research to inform product positioning and messaging. Responsibilities include creating value propositions, planning and executing product launches, designing marketing campaigns, and developing marketing collateral. Success requires 4+ years of B2B SaaS product marketing experience, demonstrated ability to integrate market insights into strategies, and proven success in launch campaigns. You will collaborate with cross-functional teams and use data-driven insights to optimize campaigns. The annual gross base salary range is $116,000 - $145,000 plus variable compensation.

Requirements

• 4+ years of product marketing experience in B2B SaaS, with a focus on product launches, messaging, and feature adoption
• Demonstrated ability to integrate market, customer, and competitive insights into actionable strategies
• Proven success in planning and executing launch marketing campaigns that drive buzz and adoption
• Strong storytelling and messaging skills with the ability to translate complex technical features into customer-centric value
• Expertise in designing marketing strategies that leverage customer empathy to drive feature usage and business outcomes
• Exceptional collaboration skills to work effectively with cross-functional teams, including Product Management, Sales, and Marketing
• Analytical mindset with a track record of using metrics to optimize campaigns and strategies
• Familiarity with AI-driven technologies, PLG strategies, and tools that support product adoption
• Proficiency with marketing automation tools and content creation platforms
• Growth mindset, positive attitude, and hunger for continuous learning
• Strong organizational skills, attention to detail, and ability to manage multiple priorities
• Creative problem-solver with a passion for technology and innovation
• Deep sense of empathy for customers and a commitment to delivering value through marketing efforts
• Strong work ethic, organizational skills, and attention to detail

Responsibilities

• Build a deep understanding of G-P’s customers, their pain points, and their aspirations
• Develop and refine detailed buyer personas that reflect customer needs and guide messaging and go-to-market strategies
• Act as the voice of the customer, ensuring all marketing efforts are rooted in empathy and understanding
• Leverage market research to understand trends, customer needs, and competitive dynamics in global hiring and emerging technologies
• Use insights to inform product positioning, messaging, and go-to-market strategies
• Create resources to empower sales teams and drive differentiation
• Develop compelling, differentiated value propositions
• Craft messaging frameworks rooted in personas, use cases, and business outcomes to ensure consistency across marketing and sales channels
• Plan and execute product launches, ensuring alignment across Product Management, Sales, and Marketing teams
• Design and lead launch marketing campaigns to drive buzz, awareness, and adoption of new features
• Monitor launch performance and gather feedback to refine future launch strategies
• Design and refine marketing strategies to promote feature usage and achieve positive business outcomes
• Collaborate with brand, demand, and partner teams to support co-marketing efforts, brand campaigns, product campaigns, and partner promotions
• Contribute to broader marketing initiatives to reinforce G-P’s leadership in the global hiring category
• Ensure campaign messaging aligns with personas, use cases, and business goals
• Develop high-impact marketing collateral, including sales guides, product blogs, videos, and white papers
• Ensure all content aligns with personas, value propositions, and strategic priorities to maximize relevance and impact
• Define and measure key performance indicators (KPIs) for product launches, feature adoption, and campaign effectiveness
• Use data-driven insights to refine messaging, marketing strategies, and product positioning

Preferred Qualifications

• Demonstrated growth in previous roles, demonstrated by fast internal career progression
• Entrepreneurial experience and exposure to high-growth startups and enterprises
• A track record of proactively establishing and following through on commitments
• Demonstrated use of analytics, metrics, and benchmarking to drive decisions
• Excellent interpersonal, organizational, creative, and communications skills
• A strong work ethic and strong core values (honesty, integrity, creativity)
• Problem-solving skills, constantly thinking about ways to improve

Benefits

The annual gross base salary range for this position is $116,000 - $145,000 plus variable compensation