Product Marketing Manager

Summary

Join Headspace as a Manager, Product Marketing (Consumer) and lead strategic product marketing initiatives driving the growth of Headspace’s consumer business. This hybrid role blends leadership with hands-on contributions to strategy, execution, and cross-functional collaboration. You will leverage data to understand consumer needs, develop go-to-market strategies, create compelling product messaging, and analyze marketing performance. Leadership responsibilities include mentoring a direct report and liaising between product, marketing, and leadership teams. The ideal candidate possesses 7+ years of experience in product marketing within a consumer-focused organization and a proven track record of successful campaigns. Headspace offers a competitive salary, stock awards, comprehensive healthcare, wellness stipend, retirement savings match, and more.

Requirements

• 7+ years of experience in product marketing, growth marketing, or business operations in a consumer-focused organization (D2C)
• Proven track record of driving successful product marketing campaigns and delivering measurable business outcomes
• Deep understanding of product marketing principles, including positioning, segmentation, and go-to-market strategies
• Exceptional project management skills, with the ability to prioritize tasks and manage multiple priorities
• A strategic thinker with an entrepreneurial mindset who thrives in a fast-paced, results-driven environment
• Strong ability to balance individual contributions with leadership/people management responsibilities
• Highly collaborative, with a proven ability to influence and partner across teams

Responsibilities

• Drive the consumer product marketing strategy and execution, including building and managing the product marketing roadmaps based on organizational goals
• Leverage research and data to deeply understand consumer needs, behaviors, and pain points, informing actionable strategies
• Develop and implement data-driven go-to-market strategies for product launches, feature rollouts, and growth campaigns, directly managing key initiatives
• Create compelling product/features positioning, messaging, and value propositions that resonate with target user segments
• Monitor and analyze marketing performance to identify growth opportunities and inform decision-making
• Recommend strategies to optimize processes and anticipate industry trends impacting product marketing and growth
• Present insights, strategies, and results to leadership and stakeholders to drive alignment and decision-making
• Provide guidance, mentorship, and development opportunities for one direct report
• Lead by example in setting high standards for quality, accountability, and results
• Serve as a key liaison between product, marketing, and leadership teams to drive alignment on strategic priorities and projects

Preferred Qualifications

• Experience with subscription based business
• Experience working in a digital health company

Benefits

• Base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave
• Paid performance incentives