Product Marketing Manager

Summary

Join Headway, a company revolutionizing mental healthcare access, as their Product Marketing Manager, Commercial. You will play a key role in scaling the product marketing function, focusing on payers and health systems. Responsibilities include developing product messaging, leading product launches, and creating sales enablement content. This position requires 5-7 years of product marketing experience, preferably in enterprise health tech, and a proven ability to drive results. You will collaborate extensively with cross-functional teams and be a key voice of the customer. Headway offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• 5-7 years of product marketing experience, preferably in enterprise health tech
• Strong track record of driving quantifiable results

Responsibilities

• Become an expert on our payer and health system products – develop a deep understanding of the market, our competitive landscape, and our customers
• Own positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)
• Create and deploy strategic sales trainings and assets to empower our sales team to and broad education around how to best position Headway and our value propositions

Preferred Qualifications

• Empathetic and relationship-obsessed – both with internal collaborators and customers
• Seek an environment that fosters individual growth through open-feedback and a high-autonomy
• Thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• Motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development