Product Marketing Manager

Summary

Join Headway as the first Staff Product Marketing Manager, Commercial (Enterprise B2B) and play an integral role in scaling the company's product marketing function. You will report to the Senior Manager, Product Marketing and focus on product marketing for payers and health systems. Key responsibilities include developing product messaging and positioning, leading product launches, and creating sales enablement content. This role requires a deep understanding of the market, competitive landscape, and customers. Success in this position demands strong collaboration with cross-functional teams and a proven track record of driving quantifiable results. The ideal candidate will be empathetic, results-oriented, and thrive in a fast-paced environment. Headway offers a competitive compensation and benefits package, including equity compensation, comprehensive health and wellness benefits, and meaningful ownership opportunities.

Requirements

• You have 7-10+ years of product marketing experience, with direct experience in enterprise health tech
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers
• You have strong track record of driving quantifiable results
• You seek an environment that fosters individual growth through open-feedback and a high-autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Responsibilities

• Become an expert on our payer and health system products – develop a deep understanding of the market, our competitive landscape, and our customers
• Own positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)
• Create and deploy strategic sales trainings and assets to empower our sales team to best position Headway and our value propositions

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development