Product Marketing Manager

Summary

Join Incorta, a leading next-generation data analytics platform, as a Senior Product Marketing Manager. You will be a key player connecting various teams, translating complex technical concepts into compelling marketing messages, and leading competitive research and analyst relations. This role requires a minimum of 12 years of experience in product marketing, particularly within data delivery and related fields. You will collaborate closely with product and sales teams to develop and execute go-to-market strategies. Your structured thinking and problem-solving skills will be crucial to driving successful product marketing initiatives. Incorta offers a dynamic work environment and the opportunity to be part of a game-changing analytics product.

Requirements

• Minimum of 12 years in product marketing, with a focus on data delivery, ERP solutions, data warehousing, and data lakehouse landscapes
• Solid understanding of Artificial Intelligence and its applications within the data analytics domain
• Demonstrated ability to work independently, manage cross-functional relationships, and drive initiatives with minimal supervision
• Creative problem-solving skills with a nimble and proactive approach to overcoming challenges
• Strong "can-do" attitude with a commitment to delivering high-quality results
• Proven mastery of the product marketing function, including positioning, messaging, and go-to-market strategies
• Comprehensive understanding of integrated marketing strategies and tactics

Responsibilities

• Act as a bridge between Product Management, Technical Sales, Marketing, and Strategy to ensure cohesive messaging and positioning
• Translate intricate technical ideas into understandable and persuasive language for various audiences, facilitating easier sales and customer comprehension
• Conduct thorough competitive research to inform product positioning and differentiation strategies
• Manage relationships with industry analysts to ensure favorable coverage and insights into market trends
• Work closely with the product team to understand and influence the development of features and capabilities that meet market needs
• Partner with outbound marketing and sales teams to create enablement and train GTM messaging and positioning, and develop and execute effective GTM motions, ensuring alignment with overall business objectives
• Bring rigor and structured thinking to the team, ensuring that all marketing initiatives are well-planned and executed

Benefits

$118,000 - $158,000 a year