Product Marketing Manager

Summary

Join Injective Labs, a leading blockchain company, as their Product Marketing professional. You will be responsible for developing and executing Go-To-Market strategies for our products, working closely with Product and Business Development teams. This role requires experience in product marketing, particularly within the crypto space. You will need to understand crypto culture, trends, and user behavior, and have experience launching and scaling products. Injective Labs offers a competitive salary, INJ token awards, remote work flexibility, unlimited PTO, and opportunities for professional growth. We are an equal opportunity employer and do not tolerate discrimination.

Requirements

• 1-3 years of experience in Product Marketing
• Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior
• Experience launching, positioning, and scaling products from 0 to 1 and beyond
• Experience in creating and executing GTM strategies
• Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features
• Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies
• Ability to translate technical concepts to technical and non-technical audiences
• Ability to work collaboratively with cross-functional teams in a fast-paced environment

Responsibilities

• Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences
• Work closely with the Product team to understand and identify the value preposition of the product
• Conduct market research to position our products effectively, working closely with Product, and Business Development teams
• Define clear positioning, create compelling storytelling, and lead the product launches
• Develop and oversee Go-to-Market campaign plans
• Translate technical concepts into engaging content across marketing surfaces
• Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning
• Engage with developers and crypto communities to build awareness and drive product adoption
• Stay up-to-date with industry trends, best practices, and emerging technologies

Preferred Qualifications

Bachelor’s degree in Marketing, Communications, or a related field

Benefits

• Competitive salary and INJ token award
• Remote-friendly work environment with flexible hours
• Unlimited PTO
• Opportunity to work on cutting-edge blockchain technology in the finance industry
• Collaborative team culture with opportunities for professional growth and development
• Global team meet ups