Senior Product Marketing Manager

Summary

Join Guild as a Senior Manager, Product Marketing and play a pivotal role in shaping product positioning, messaging, and go-to-market strategies. You will own the execution of go-to-market plans, leverage customer insights, and create compelling marketing materials. This role requires strong communication, analytical skills, and experience in B2B product marketing. The position offers a competitive salary, stock options, and a comprehensive benefits package including health care, 401k, paid time off, parental leave, and wellness programs. Guild is a distributed company with opportunities in multiple states. Apply only if you can work full-time in one of the listed states.

Requirements

• 6+ years marketing experience in a B2B environment (product marketing experience preferred)
• Excellent storytelling and communication skills, with the ability to create compelling narratives for diverse audiences, especially HR or L&D buyers
• Demonstrated ability to manage product launch timelines, dependencies and deliverables with cross-functional teams
• Expertise in creating high-quality, customer-centric marketing materials and enablement assets
• Analytical mindset with experience leveraging data to inform strategy and measure success

Responsibilities

• Develop positioning and messaging for specific products or capabilities that communicates the value of our products to diverse audiences, including employees, employers, and/or learning partners
• Conduct specific market research and customer insights projects that inform go-to-market plans, product roadmaps, and/or positioning
• Translate customer pain points and market differentiation into actionable messaging for partner-facing teams
• Create a suite of materials (e.g. decks, demos, scripts) that clearly articulate the value of our products
• Collaborate with the Partnership Enablement team to deliver training, tools, and/or workshops that enable go-to-market teams
• Execute go-to-market activities for specific products and/or capabilities, ensuring alignment with Sales, Employer Partnerships, Marketing and Product teams
• Manage timelines and deliverables for launches, ensuring goals are met and providing feedback for continuous improvement
• Contribute to specific projects to build and/or improve key Product Marketing processes (e.g. GTM playbook, customer research methodology, etc

Benefits

• Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Open vacation policy for employees to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth