Product Marketing Manager

Summary

Join InvestorFlow, a leading provider of specialized CRM and digital portals for alternative asset firms, as a Product Marketing Manager. Reporting to the Senior Manager of Product Marketing, you will play a key role in connecting our product offerings to customer needs. This involves market research, messaging, go-to-market strategies, and generating sales tools. The ideal candidate possesses strong communication and storytelling skills and thrives in a fast-paced environment. You will collaborate with product management and sales teams to ensure successful product launches and analyze product performance to refine marketing strategies. This position offers a competitive salary and the opportunity to grow your career within a dynamic company.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in product marketing, marketing, or a related field, preferably in a B2B or technology-focused environment
• Strong written and verbal communication skills with an ability to translate technical concepts into compelling narratives
• Familiarity with marketing tools and sales enablement platforms (e.g., HubSpot, Salesforce, or similar)
• Proficiency in Microsoft Office and basic graphic design tools (e.g., Canva or Adobe Creative Suite)
• Strong organizational and project management skills with attention to detail

Responsibilities

• Assist in developing product positioning and messaging that differentiates InvestorFlow’s solutions in the market
• Collaborate with product management and sales teams to define and execute go-to-market strategies for new product launches
• Conduct market research to identify customer needs, industry trends, and competitive insights
• Generate sales tools to enable direct sales and achieve GTM success, including but not limited to sales presentations, competitor battlecards, RFI / RFP / Proposal documents and answer libraries in all forms
• Analyze product performance metrics and customer feedback to refine marketing strategies
• Maintain up-to-date knowledge of InvestorFlow’s product offerings and market positioning
• Light administrative work including scheduling deal reviews & implementation reviews designed to drive sales team effectiveness

Preferred Qualifications

Previous fintech or financial services experience

Benefits

$80,000 - $110,000 a year