Product Marketing Manager

Summary

Join Litify as a Product Marketing Manager and support quarterly product rollouts, collaborating with various teams to achieve release objectives. You will develop go-to-market strategies, create compelling messaging, and transform product capabilities into value propositions. Responsibilities include executing product launches, developing sales enablement materials, conducting competitive analysis, and delivering sales training. Success requires 1-4 years of relevant experience, strong writing and communication skills, and a customer-first mindset. The estimated salary range is $110,000-130,000, with potential bonuses and benefits.

Requirements

• 1-4 years of product marketing or relevant experience
• A passion for writing and storytelling with creative messaging skills
• Strong attention to detail
• Ability to thrive in a fast-paced environment
• A can-do approach
• Bias toward action and drive to win
• Creative problem solving skills with an opportunity mindset
• Strong communication skills
• Data- and metrics-oriented
• A customer-first mindset

Responsibilities

• Execute new product launches across the client-facing organization
• Create compelling product messaging and positioning to differentiate our offerings
• Transform product and solution capabilities into value propositions and messages that resonate with our clients and prospects and drive measurable outcomes
• Collaborate with our Sales and Marketing teams to develop effective sales enablement materials
• Develop and deliver compelling product presentations and demos
• Conduct routine competitive analysis to shape our pitch, positioning and product USPs
• Help develop and deliver sales training content tied to quarterly releases
• Analyze product performance metrics and customer feedback to identify areas for improvement
• Influence sales, account management, customer success to drive adoption of critical business efforts tied to incremental bookings and revenue

Benefits

• Bonus
• Benefits