LotusFlare is hiring a
Product Marketing Manager

Summary

The job involves managing digital advertising budgets, tracking performance, developing marketing strategies, executing GTM plans, reviewing social media strategy, conducting market research, and working remotely. The ideal candidate has 4-5 years of experience in product marketing and digital advertising, with a focus on Google Ads and Meta Ads channels, and excellent organizational skills.

Requirements

• 4-5 years of experience in product marketing and digital advertising
• Experience with Google Ads channels (Search, Display, Video etc), and the various Meta Ads channels (Instagram, Facebook)
• Excellent organizational skills
• Strong business analytical skills with a data-driven mindset
• Able to work in a remote, distributed team

Responsibilities

• Manage and deploy the digital advertising budget across all digital marketing channels
• Track and analyze the performance of all marketing programs to identify optimization opportunities
• Drive the GTM strategy for Nomad’s travel brand and various features
• Execute and track program deliverables, milestones, action items, dependencies, risks, and mitigation plans
• Partnership outreach for GTM partnerships in the travel space
• Review and enhance the Social Media strategy for Nomad
• Create and maintain a marketing calendar
• Review creative materials including video animation, illustrations, etc
• Market research to review international travel patterns, eSIM and smartphone trends

Preferred Qualifications

• TikTok Advertising experience is a plus
• Focus on social / travel / leisure / hospitality companies a plus, as is experience with KOLs / influencers and SEO content generation

Benefits

• Build toward a unique and fun mission to make travel a joy rather than a hurdle
• Work with an international, A-class team you can learn and grow with
• Remote work setting and truly flexible working hours
• Competitive compensation package
• Dedicated learning fund to help you develop your career trajectory